Microsoft Office
Abheeti Kathryn Pass
Communications Director/Content Creator/Copywriter
Arona, Lago Maggiore, Italia,NO
Summary
Diligent Communications Director and entrepreneur with 30-year progressive career across both internal and external communications, looking for remote opportunities. Offering excellent management and organisational skills to co-ordinate multiple, concurrent projects. Highly articulate writer with strong aptitude for creating engaging marketing and research-centric content. Works independently with no supervision or in collaborative settings. Accomplishments include elevating company profiles, improving public perception and enhancing the complete digital presence with a revamp of all pages and profiles. Forward-thinking and tenacious with a persuasive style across all mediums of communication - written and verbal (including live online and in-person presentations, interviews and conversations)
Motivated business professional. Dedicated and personable with extensive experience in managing administrative and sales operations and personnel. Well-versed in team-building, community-building, training, educating, motivating and supporting staff members.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Communications Director
Valeo.money (formerly The Miner Network)
Remote
01.2020 - 10.2022
- Simplify complex concepts so general (purchasing) public can understand ("Geek-speak to street-speak")
- Researched, wrote, reviewed and published variety of engaging blogs, audio materials and deep-dive articles on various topics related to precious metals, cryptocurrencies, banking and Earth regeneration
- Created and implemented internal and external communication plans to establish consistent and timely messaging
- Developed media strategies to support product launches, increase public visibility and drive customer engagement
- Collaborated with internal stakeholders to design strategies for messaging and communications
- Developed and executed comprehensive communications strategies to increase brand awareness and engagement
- Developed and implemented short- and long-term communications strategies
- Oversaw website copy and social media platforms, including site audits and landing pages
- Built and strengthened relationships with members of media in order to promote positive coverage
- Co-ordinated and directed public relations activities to align with corporate strategic goals
- Wrote content for press releases, website (blogs and articles) and social media campaigns
- Established and managed relationships with key media contacts to determine optimal coverage of company initiatives
- Oversaw preparation of marketing copy, images, videos, email campaigns and other collateral
- Continually maintained and improved company's reputation and positive image in markets served
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
- Wrote and distributed press releases to increase brand visibility
- Devised content strategy to effectively engage target audiences
- Created and managed social media campaigns to increase brand engagement
- Established, initiated and optimised business development strategies based on company targets, product specifications, market data, and budget factors
- Conducted market research to identify new opportunities and target markets
- Optimised email campaigns to increase open and click-through rates
- Co-ordinated and collaborated with design and media teams to develop high-quality creative assets
- Analysed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Edit and proof-read content to align with brand's tone and voice while adhering to style-guide
- Keep up-to-date with copywriting industry trends and best practices
- Letters of personal and professional recommendation from Valeo CEO and President available upon request
Course & Content Creator/Copywriter & Educator
TecStack Pty Ltd.
Remote & On-site
01.2019 - 03.2023
- Teaching industry & corporate professionals (law, real estate and education sectors) about the impacts of blockchain technology
- Developed diversified course curriculum to meet regulatory standards and support learning objectives
- Liased with industry leaders and government bodies to ascertain Certified Professional Development blockchain course accreditation
- Researched and selected course texts and supplemental learning materials
- Worked with average of 60+ participants per class
- Drew upon emerging blockchain technology teaching experience and advanced education to function as resource to industry and corporate professional clients and students
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation
- Shifted between informal and formal methods of teaching to create multi-layered web of learning incorporating experiments, practical activities, discussions, and projects into lessons
- Conducted on-going program assessment, enrollment and retention tracking
- Demonstrated strong interpersonal and communication skills, resulting in clear subject matter discussion with students
- Instructed and evaluated students in classroom in alignment with business mission by incorporating innovative teaching and learning strategies
- Created dynamic learning environment that valued instructor and student interaction
- Used different learning modes and types of technology to engage students in achieving learning outcomes
- Established and maintained inclusive, collegial and collaborative culture within classroom
- Provided students with constructive, encouraging and corrective feedback
- Identified research opportunities for students, assisting with gathering data and drawing conclusions for projects
Content Creator/Copywriter/Senior Staff Writer
Orange Brick Road
Remote
12.2018 - 03.2023
- Developed original content using social listening and independent sources.
- Strengthened content through proofreading and editing
- Applied current editing and photography tools to tell great stories
- Utilised digital publishing platforms to prepare well-structured drafts
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands
- Identified target audiences to analyse characteristics, behaviour and media habits
- Organised collected information to produce well-written articles
- Co-ordinated with marketing and design teams to illustrate articles
- Implemented strategies and tactics to grow followers on social media channels
- Generated stories to reflect current trends and news to pull audience into website
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Created dynamic graphics and pieces to increase website and social media traffic
- Conducted online research to obtain relevant information and materials
- Created content for websites and online publications
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher
- Customised brand message to reach and capture target audience interest and drive engagement
- Researched and wrote news stories, articles and reviews for online publications
- Built, established and maintained relationships with sources
- Edited and proofread drafts of articles and other documents
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs
- Wrote nonfiction material such as blogs, course content as well as advertising material for use in promoting sale of goods and services
- Completed accurate and polished formatting in line with publishing standards prior to submission
- Presented clients with unique copy options based on overall marketing objectives
- Managed competing deadlines with efficiency
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership
Co-founder/Podcaster/Host
Crypto Clothesline Podcast
Remote
01.2018 - 07.2020
- This project introduced and explained in friendly language worldwide cryptocurrencies and blockchain projects to listening audience of early Gen Y and Gen X women and men
- Interviewing 80+ blockchain-related project founders as guests
- Released weekly interviews with accompanying blogs speaking to people about different projects globally, emphasising those helping humanity and planet
- Final guest was Andreas Antonopoulos, famous social media influencer and educator in cryptocurrency ecosystem
- Established foundational processes for business operations
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies
- Developed key operational initiatives to drive and maintain substantial business growth
- Conducted target market research to scope out industry competition and identify advantageous trends
- Conducted target market research to discover customer needs and analyse competitor trends
- Directed market expansions to propel business forward, meet changing customer needs
- Developed marketing materials and campaigns to boost brand awareness and customer engagement
- Networked with other businesses and customers to increase sales opportunities and contacts
- Drove implementation of new market expansion to propel business forward and adapt to market changes
- Improved operational efficiencies to reduce costs and improve productivity
- Created and maintained customer-centric culture to drive customer satisfaction and expand customer base
- Monitored performance, identified areas of improvement and devised solutions to address areas of weakness
- Established team of motivated and highly skilled team players to help run business
Business Owner, Educator
Lotus Essential Oils
Perth
10.2010 - Current
- Trained and motivated team collaborators to perform daily business functions
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Consulted with customers to assess needs and propose optimal solutions
- Collaborated with adults to provide safe products class experience
- Developed and implemented engaging, interactive courses to keep learner attention and stimulate purchase decisions
- Chose materials and developed short courses to enhance skills for individual students
- Put together realistic budgets based upon costs and fees for successfully operating business
- Consulted with customers to assess needs and propose optimal solutions
- Prepared bank deposits and handled business sales, returns and transaction reports
- Trained and supervised new educators to apply best teaching practices and comply with protocols
- Conducted target market research to discover customer needs and analyse competitor trends
- Collaborated with colleagues to develop and revise curriculum, enhancing learning experience
- Assessed damaged materials and notified maintenance personnel of needed repairs
- Facilitated student-led, inquiry-based activities in class settings to enhance learning experience
- Worked with marketing teams to create print and online advertisements to bring in new customers
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins
- Adhered to regulatory and policy changes and made necessary adjustments to maintain overall success
- Organised and attended trade shows and special events to showcase products, network with other businesses and attract new customers
- Public speaking, large-group product educational & motivational presentations
- Created WordPress website
Education
Bachelor of Arts - Japanese, Linguistics, Anthropology, Languages
University of Western Australia
Western Australia 04.2001 -
Graduate Diploma of Education - Education
Edith Cowan University
Western Australia 04.2001 -
Skills
Business Development
Additional Information
- About Me: A host and conversationalist, educator, speaker, writer, and blogger, my secret superpower is as a relationship, team, and community builder. I have a unique capacity to put others at their ease, and have cultivated a vast network of contacts around the world by doing so. I'm also generous with making connections within this network and have introduced many key people to each other. Business development and sales are also therefore, an important part of my skillset. I've worked in blockchain since 2017. I have 30+ years of business and entrepreneurial experience. I'm a native English speaker and fluent in Italian. My speciality is simplifying complex concepts. I produce a variety of digital blockchain training presentations (incl. cryptocurrencies, DeFi, NFTs, & Web3) for various industry sectors, including law, real estate and education. I also present both online and in person. I manage and train lecturers, designing and maintaining content to best serve our differing client segments' varied needs and interests.
Software
Microsoft Word
Google Suite
WordPress
Zencastr
Interests
Travel
Photography
Painting
Reading
Public Speaking
I have spoken on stages internationally on subject areas ranging from natural health, motivation, blockchain, cryptocurrencies, property tokenisation and more.
Timeline
Communications Director
Valeo.money (formerly The Miner Network)
01.2020 - 10.2022
Course & Content Creator/Copywriter & Educator
TecStack Pty Ltd.
01.2019 - 03.2023
Content Creator/Copywriter/Senior Staff Writer
Orange Brick Road
12.2018 - 03.2023
Co-founder/Podcaster/Host
Crypto Clothesline Podcast
01.2018 - 07.2020
Business Owner, Educator
Lotus Essential Oils
10.2010 - Current
Bachelor of Arts - Japanese, Linguistics, Anthropology, Languages
University of Western Australia
04.2001 -
Graduate Diploma of Education - Education
Edith Cowan University
04.2001 -