Alaa Hassan

Competence Communication, Milan

• Led end-to-end social media strategy and execution for KIKO Milano across multiple Middle East markets.
• Owned Instagram and Facebook editorial planning, content calendars, and campaign launches.
• Drove brand awareness, engagement, and in-store traffic through data-driven content strategies.
• Managed community leadership, online reputation, and customer care escalation across platforms.
• Coordinated cross-functionally with HQ, local markets, agencies, and internal teams.
• Proposed and developed visual content and copywriting in English and Arabic for ADV campaigns, aligned with global and regional guidelines.
• Analyzed performance metrics, insights, and benchmarks to continuously optimize content and strategy.
• Produced regular performance reports and market insights to support decision-making.

• Provided professional content writing and translation services in English and Arabic for brands, agencies, and digital platforms.
• Developed marketing, social media, and editorial content aligned with brand tone of voice and business objectives.
• Translated and localized content for Middle East audiences, ensuring cultural relevance and linguistic accuracy.
• Supported social media content creation, copy adaptation, and campaign messaging.
• Collaborated remotely with international clients, meeting deadlines and maintaining high-quality standards.

• Delivered guided tours and cultural experiences for English- and Arabic-speaking visitors.
• Acted as a cultural liaison, ensuring clear communication and high-quality guest experience.
• Managed group coordination, scheduling, and on-ground logistics.
• Provided accurate historical, cultural, and local insights tailored to diverse audiences.
• Developed strong interpersonal, communication, and problem-solving skills in fast-paced environments.