ALBERTO Bazzi

Currently leading the Digital Business Technologies division with full P&L responsibility, managing over 1,000 professionals and driving more than €120M in annual revenue, with 7% CAGR (2020–2024). As a member of both the Italian Board of Directors and the International Leadership Team, I shape the strategic direction of key technology offerings, including AI & Data, CRM & Digital Channels, Automation, Cloud, and SAP. I have successfully restructured software development processes using AI tools (Magid, GitHub Copilot), boosting productivity by 40% and reducing critical project incidents by 80%. I led the integration of four business units, streamlined operations, centralized support functions, and improved margins. I also oversee end-to-end talent management and cultural transformation to build a high-performing, cohesive organization.

Served as Head of the Digital Consulting Business Unit and member of the Italian Board of Directors, with full P&L responsibility for €5 million in revenues and an operating margin of 25% (+12% YoY). Key responsibilities included: Designing and delivering initiatives in Customer Experience Strategy, Omnichannel Implementation, Content & Digital Asset Management, and Digital Marketing. Leading the Centers of Excellence in AI, IoT, Blockchain, and eCommerce, while partnering with the International CTO team to drive innovation, scalability, and adoption of best practices across technology portfolio.

Led business development and client acquisition efforts for the Digital Advisory practice, specializing in the Finance, Consumer Products, and Industrial sectors. Developed customized digital transformation strategies, with expertise in CRM, eCommerce, and Web & Mobile platforms. Successfully managed the growth of a banking client account from inception to €1 million in revenue over two years. Served on the Global Account Team for a leading international client headquartered in Basel, Switzerland.

Focused on developing and enhancing the digital practice with specialized offerings in Digital Customer Experience and Multichannel Strategy, managing the Alliance Strategy with key software vendors (Adobe, Salesforce, Microsoft, etc.), and serving on the Global Account Team for a major international client headquartered in Dusseldorf, Germany.

Oversaw P&L, led business development initiatives, acquired new clients, and developed business plans for existing accounts. Core responsibilities included defining strategic direction and developing offerings across CRM, eCommerce, Digital Channels, and Mobile. Established strategic alliances with new agencies and leading software providers (Salesforce, Adobe, Microsoft). Provided strong team leadership and management. Served on the Global Account Team for a major international client headquartered in Basel, Switzerland.