Alberto Billato

Hardware/software solutions for content creators listed on LSE. Over 1.700 employees and £400m revenue.

Part of the Senior Leadership Executive Team.

• Directed execution of omnichannel business transformation initiatives, introducing channel segmentation, CRM and in-house Consumer Care and Digital marketing teams which grew D2C EBIT from 2% in 2020 to 18% in 2023;
• P&L responsibility for Digital Sales Business Unit worth €30m combining D2C and Amazon Vendor and other global marketplaces;
• Built internal talent pool growing the digital commerce team from 7 to 25 direct reports which worked to reduce costs with external agencies by 70% over 2 years.

Garden machinery manufacturer backed by PE.

Over 1.800 employees and €600m revenues.

Promoted from Digital marketing Director in Jan '19.

• Increased brand awareness from 5% in Europe to 20% avg., by investing an OpEx budget of just 2% of Group turnover and led the re-branding of STIGA.
• Grown website traffic from 4k to 30k per week with a structured SEO, Affiliates, CRM, Influencers and UX plan (with paid media < 15% of Traffic mix);
• Designed and implemented the first omnichannel customer journey business model, introducing new tools such as PIM, CRM, eComm platform and Product App;
• P&L responsibility for the fast-growing eCommerce D2C and Amazon Vendor channel, driving €15m revenues from €0 in 2 years;
• Grown the eCommerce and Marketing team from 3 to 15 direct reports.

Small domestic appliances manufacturer listed on BIT.

Over 10.000 employees and €3b revenues.

• Created and developed the D2C global eCommerce strategy across 12 markets and 24 brand websites for De'Longhi Group generating €12m per annum with EBIT 3x higher than Group average;
• Collaborated with external consultancies to define and implement the ongoing global "Perfect Store" program to improve merchandise and sales performance for online retailers;

Sport outdoor eCommerce-only retailer backed by PE.

Over 900 employees and £400m revenue.

Promoted to Country Manager after 12 months as Marketing executive.

• Defined and executed the trading and marketing strategy across 8 different european markets resulting in a revenue CAGR of 50%;
• Developed brand specific size guides to reduce sport apparel returns to 7% avg. across EU (-60% ).

Multimedia publisher listed on LSE.

Over 3000 employees and £800m revenues.