Aleksandra Saicic

Turnover 2023: 720.000 EUR

Overseeing all company operations, including strategic planning, resource allocation, and performance management, driving efficient and effective achievement of organizational goals:

• Business Development
• Change Management
• Marketing and Sales Strategy Execution
• Daily Operations Management, Supply Chain Optimization, and Success Achievement
• Cost optimization
• Digital Transformation
• Finance and Strategic Financial Management
• Legal Compliance and Regulatory Oversight:
• Retail Shop Manager
• International Meetings and Trade Fairs

Spearheaded the development of online channels as Head of Growth at Nextgen Technology AG, significantly enhancing both near and long-term revenue growth:

• Led Online Channel Development
• Managed Advertising Account
• Contributed to Company Acquisition
• Implemented Acquisition Strategies
• Optimized Sales Funnel
• Managed and Scaled Marketing Channels
• Led Marketing Initiative
• Demonstrated Online Marketing Expertise
• Utilized Digital Marketing Skills

Turnover 2020: 420.000 EUR

As the Head of Marketing and Communications, I personally oversaw the development and implementation of strategic marketing initiatives and effective communication strategies tailored to enhance brand visibility and drive organizational growth:

• Managed Cross-Functional Teams
• Collaborated with Sales Teams
• Increased Brand Recognition
• Enhanced Online Presence
• Generated Sponsorships
• Analyzed KPIs

Digital Marketing Specialist:

Pioneered Zepter International's inaugural venture into digital marketing, social media engagement, and advertising, marking a significant milestone in the company's marketing strategy:

• Reported directly to Marketing Director, driving digital initiatives.
• Launched Zepter Italy's first website, building digital presence.
• Managed social media growth on Facebook and Instagram.
• Curated weekly content across platforms for engagement.
• Adapted global directives for Italian market.
• Analyzed metrics to optimize marketing strategies.

Turnover 2017: 8.000.000 EUR

Assistant to the General Manager at Menfi Industria:

Supported the General Manager in overseeing daily business operations and strategic initiatives, ensuring optimal efficiency and alignment with corporate goals.

• Acted as a liaison between the General Manager, staff, clients, and stakeholders.
• Managed scheduling and logistics for meetings, travel, and events, optimizing resources.
• Supported executive decision-making by preparing and analyzing reports and presentations.
• Coordinated projects and monitored progress to ensure timely completion and goal adherence.

As a Collaborator at the EXPO MILANO 2015 Serbian Pavilion, I played a pivotal role in showcasing Serbia's rich culture and innovation on the global stage.

• Key role in organizing events showcasing Serbia's cultural heritage, culinary delights, and economic potential.
• Engaged visitors, promoting Serbian products and traditions globally.
• Collaborated with team and stakeholders for smooth operations and alignment with objectives.
• Demonstrated exceptional organizational skills and adaptability in dynamic environments.

As a Marketing Intern at BMW, I was actively involved in the strategic development and execution of marketing initiatives that reinforced and elevated the distinguished brand image of this world-leading automotive company. My responsibilities included:

• Contributed to BMW's marketing strategy, emphasizing its distinguished brand image.
• Collaborated on innovative marketing strategies showcasing BMW's advanced models.
• Analyzed market data for customer-centric marketing approaches.
• Created engaging content for various channels to boost customer engagement.
• Supported major event coordination for optimal media exposure.
• Prepared reports for senior executives, offering insights and recommendations.
• Developed skills in digital marketing tools and CRM systems.