Alessandra Righi

• Support the retail team and act as a reference during training sessions;
• Make up inductions for the new members of the team
• Responsible for the improvement of make up skills and knowledge of the brand
• Inspire beauty consultants, future make up artists and retailers through expertise training sessions and masterclasses;
• Transmit passion for make up;
• Test products in advance and provide feedbacks to the marketing department;
• Introduce all the new products to the team;
• Coaching on the field in order to provide high standard of service to customers and increase the sell out;
• Create contents by following guidelines from the HQ team
• Travel nationwide and beyond participating in the international make up events, seminars and conventions

• Make up artist and trainer fir the Sephora teams in the stores I worked in;
• Retail area manager: responsible for the sale increase as well as the increase of brand awareness within customers and the Sephora teams;
• Responsible for the stock and testers check and merchandising of the different counters in my area;
• Responsible for the creation of sale-oriented events in stores (masterclasses, make up school sessions, contests…);
• Participation during Sephora Italian press days as representative of the brand