Summary
Overview
Work History
Education
LANGUAGE SKILLS
Accomplishments
SOFT SKILLS
Hobbies
Timeline
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Alessandra Zama

Milan

Summary

Experienced Head of Partnership & Development with over15 years of leadership in the insurance and financial services sectors. Expertise in bancassurance, affinity markets, and multi-channel business development. Proven track record in driving business growth through innovative sales and marketing strategies, identifying new opportunities, and managing strategic partnerships. Adept at optimizing performance and ensuring alignment with market trends across Credit, Health, Home, Personal Insurance, and Salary Granted Loans insurance products. Skilled in building and maintaining strong commercial relationships, leading cross-functional teams, and motivating high-performing sales groups. Currently managing a portfolio of30+ strategic partnerships, focused on driving long-term value and sustainable revenue growth.

Overview

34
34
years of professional experience

Work History

Head of Partnership & Development

BNP Paribas Cardif
09.2017 - Current
  • Define business and marketing strategies with a focus on both short-term and long-term goals, ensuring alignment with company objectives
  • Lead sales forecasting, business growth, and partnership revenue management through strategic planning and multichannel initiatives (Direct Marketing, Digital Marketing, POS)
  • Cultivate and manage strategic partnerships with Banks, Financial Institutions, and Affinity segments, ensuring continuous revenue generation and growth
  • Collaborate with the Marketing, Operation & Actuarial departments to launch new products and distribution channels, keeping pace with market trends
  • Lead and develop a sales team, offering coaching and guidance to ensure effective performance and achievement of sales goals
  • Drive cross-functional collaboration to identify and implement business development opportunities and process improvements

Senior Sales Manager – Bancassurance & Partnership

MetLife Italia
01.2012 - 08.2017
  • Develop Business on affinity market with an extent perimeter on Banks and Financial Institutions
  • Led the development and implementation of multichannel offerings, including Direct Marketing, E-commerce, Web Lead Generation, and OTC sales
  • Managed sales budgets and aligned commercial strategies with the company’s financial goals
  • Collaborated with internal teams to improve customer experience, ensuring strategies aligned with market needs
  • Analyzed sales data and campaign performance to ensure continued success and growth

Business Development Manager – Affinity Market

Alico Italia
01.2009 - 12.2011
  • Developed business and marketing strategies, setting clear objectives for both short-term and long-term goals
  • Coordinated strategic and operational activities aimed at enhancing business channels at both company and group levels
  • Managed budget activities and proposed strategic projects for the development of corporate and small business relationships

Positions With Increasing Responsibilities

CartaSi
01.1993 - 12.2008
  • Head of New Channels and Projects: · Implement initiatives to develop business relationships with corporate and small business segments through innovative channels (web portals, interactive TV, mobile phone, etc.)
  • Head of Merchant Network: drive business growth by developing strategic initiatives for corporate and small business relationships, focusing on profitability and volume. Collaborate with banks to enhance product usage, cost efficiency, and retention through tailored projects, managing trade promotions and oversee sales force performance, ensuring alignment with market objectives and target achievement.
  • Key Account Manager: Maintained relationships with Banks in Northern and Central Italy, launching new partnerships and training sales staff
  • Call Center Team Leader: Supervised agent activities, managed workloads, and provided technical support

Interviewer

Explorer, Abacus, and Millward Brown
01.1991 - 01.1995
  • Managed interview processes, data analysis, and reporting for client research projects

Education

Mentorship Program DPlus -

Bancassurance Academy, SDA Bocconi
01.2022

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Bancassurance Academy, Ania
01.2020

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Digital Marketing, Ninja Academy
01.2018

Professional Coach Basic & Women Leadership Course - undefined

Coaching&Coaching
01.2016

Strategic Account Management - undefined

The Chapman Group
01.2009

Strategic Marketing - undefined

SDA Bocconi
01.2007

Sales Management - undefined

SDA Bocconi
01.2006

Basic Marketing - undefined

SDA Bocconi
01.2002

LANGUAGE SKILLS

English – B2
Spanish – B1
French – A2

Accomplishments

  • IIF – Innovation Award2016 “Sempre amici Protezione Futuro”
  • MF Innovation Award2013 “Bolletta Protetta”

SOFT SKILLS

  • Leadership: Proven ability to manage and develop teams, focusing on professional and motivational growth.
  • Results Orientation: Ability to work under pressure and ensure the achievement of company goals.
  • Client-Centric: Focus on customer satisfaction and personalized service.
  • Team Player: Ability to work collaboratively with colleagues to achieve common goals.
  • Empathy & Active Listening: Essential for managing relationships with clients and teams.
  • Problem-Solving: Excellent capacity for identifying and resolving operational, commercial, and strategic challenges.
  • Flexibility & Resilience: Adapting to complex and challenging environments with a strong focus on results.

Hobbies

Sports in general with an extensive interest in Tennis & Padel

Travel around

Reading 


Timeline

Head of Partnership & Development

BNP Paribas Cardif
09.2017 - Current

Senior Sales Manager – Bancassurance & Partnership

MetLife Italia
01.2012 - 08.2017

Business Development Manager – Affinity Market

Alico Italia
01.2009 - 12.2011

Positions With Increasing Responsibilities

CartaSi
01.1993 - 12.2008

Interviewer

Explorer, Abacus, and Millward Brown
01.1991 - 01.1995

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Bancassurance Academy, Ania

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Digital Marketing, Ninja Academy

Professional Coach Basic & Women Leadership Course - undefined

Coaching&Coaching

Strategic Account Management - undefined

The Chapman Group

Strategic Marketing - undefined

SDA Bocconi

Sales Management - undefined

SDA Bocconi

Basic Marketing - undefined

SDA Bocconi

Mentorship Program DPlus -

Bancassurance Academy, SDA Bocconi
Alessandra Zama