Staying updated on marketing trends and consumer behavior
Alessia Alfieri
Brand Manager
Rome,RM
Summary
Dynamic and results-driven Brand Manager with extensive experience in strategic brand management and global brand development within the food industry. Proficient in market analysis, integrated marketing campaigns, and data-driven decision making, delivering significant ROI growth and enhanced brand equity. Recognized for strong leadership, effective cross-functional team management, and exceptional stakeholder engagement. A visionary professional adept at trend forecasting and product innovation in highly competitive markets.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Brand Manager
Vandemoortele Europe NV
04.2023 - Current
- Led the strategic management of global&local brand portfolio, achieving 15% annual revenue growth.
- Conducted in-depth market analysis to identify consumer trends and drive product innovation , resulting in the successful launch of new product category and SKUs.
- Designed and executed integrated marketing campaigns , leveraging digital and traditional channels to boost brand visibility and recognition.
- Managed a team of 12 professionals across marketing, R&D, and sales, fostering a culture of collaboration and accountability.
- Negotiated with key stakeholders and suppliers across international markets, ensuring seamless execution of brand strategies.
Assistant Marketing Manager
Vandemoortele Italia S.p.A.
01.2017 - 03.2023
- Supported the development and implementation of brand strategies across multiple markets, contributing to a 8% market share increase.
- Monitored KPIs and provided actionable insights through data-driven reporting , optimizing marketing performance.
- Collaborated with cross-functional teams to ensure alignment with global business objectives.
Education
Master Marketing & Communication Management - Marketing & Communication Management
Business School Il Sole 24 Ore
Rome, Italy 04.2001 -
High School Diploma -
Liceo Linguistico Alessandro Greppi
Lecco 04.2001 -
Skills
- Strategic Brand Management
- Market Analysis and Consumer Insights
- Integrated Marketing Campaigns
- Global Stakeholder Engagement
- Data-Driven Decision Making
- Product Innovation and Launches
- Cross-Functional Team Leadership
- Trend Forecasting
- Budget Management and ROI Optimization
Interests
Exploring innovative food products and sustainability initiatives
Networking within international business communities
Timeline
Brand Manager
Vandemoortele Europe NV
04.2023 - Current
Assistant Marketing Manager
Vandemoortele Italia S.p.A.
01.2017 - 03.2023
Master Marketing & Communication Management - Marketing & Communication Management
Business School Il Sole 24 Ore
04.2001 -
High School Diploma -
Liceo Linguistico Alessandro Greppi
04.2001 -
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