Summary
Overview
Work History
Education
Skills
Timeline
Intern
Alexandre Oliveira

Alexandre Oliveira

MSc In Data Science For Marketing At NOVA IMS
Florence

Summary

Data-driven marketing professional with experience in digital marketing, data analytics, and business development. Skilled in leveraging insights from tools like Python, SQL and Power BI to optimize campaigns and drive strategic decisions. Proven experience managing multi-channel marketing initiatives and crafting creative data-driven strategies for diverse industries. Passionate for transforming data into impactful marketing solutions.

Overview

4
4
years of professional experience
5
5
years of post-secondary education
4
4
Languages

Work History

Commercial and Digital Communications Manager

Profuro Lda
Lourinhã
01.2024 - 01.2025

As a key team member at an irrigation systems company, I took on a multifaceted role that combined commercial strategy, budget development, social media management and marketing activities. My primary responsibilities included:

  • Commercial Strategy & Client Relations: Developed customized project proposals and budgets to meet client needs, fostering strong client relationships that contributed to business growth.
  • Social Media & Content Management: Created content with tools like Canva and Photoshop and managed digital content to enhance brand visibility, using platforms like Instagram, Facebook, and LinkedIn to increase customer engagement.
  • Cross-Functional Support: Assisted in various operational tasks, including coordinating project timelines, vendor management and client communication to ensure seamless project execution.

Jr. Digital Marketing Consultant

YDigital Media
Lisbon
07.2023 - 12.2023

I have execute and optimize digital marketing strategies for high-profile pharmaceutical clients. My responsibilities encompass the following:

  • Campaign Management: Designed, launched, and managed multi-channel digital marketing campaigns, including display, search, and social media ads, to enhance brand visibility and engagement.
  • Performance Analysis: Monitored and analyzed key campaign metrics, providing actionable insights to improve conversion rates and overall campaign performance.
  • Creative Strategy & Execution: Collaborated with creative teams to develop impactful visual and messaging elements for digital campaigns.
  • Client Collaboration: Maintained regular communication with clients, presenting campaign insights and performance reports to ensure alignment with their business objectives.

Marketing and Sales Development Manager

Reddit
Lisbon
01.2022 - 05.2023

I was responsible for driving advertising revenue through strategic partnerships and tailored marketing solutions for mid-market companies. Key responsibilities included:

  • Client Acquisition & Relationship Management: Identified and developed partnerships with mid-market companies, positioning Reddit as a key advertising platform to meet their marketing objectives. Maintained strong client relationships through consistent communication and support approximately with 50 email and 50 calls p/day.
  • Campaign Development & Execution: Designed and managed customized marketing campaigns using Reddit Ads. Developed creative strategies to optimize audience engagement, resulting in increased brand visibility and ROI for clients.
  • Sales Pipeline Optimization: Managed sales pipelines using Outreach and Salesforce to track, analyze, and optimize the sales cycle, ensuring seamless client onboarding and retention.
  • Performance Analytics: Monitored campaign performance and provided clients with actionable insights based on key metrics. Developed data-driven recommendations to enhance campaign success.
  • Market Insights & Strategy: Provided insights on industry trends and Reddit platform opportunities, empowering clients to navigate the digital advertising landscape effectively.

Content Project Manager (Trainee)

Acumen Consulting
Lisbon
03.2021 - 10.2021

I contributed to the company's digital presence and brand communication strategies by managing social media platforms and creating engaging content. Key responsibilities included:

  • Creative Content Production: Designed visually compelling graphics and multimedia content using Canva and Photoshop to support marketing campaigns and promotional efforts.
  • Cross-Platform Content Optimization: Tailored content formats and messaging to suit platform-specific requirements, maximizing engagement and reach. Using of email marketing tools.
  • Brand Development: Ensured that all content adhered to brand guidelines, enhancing brand recognition and maintaining a professional online presence.

Education

Master of Science - Data-Driven Marketing - Data Science For Marketing

NOVA IMS
Lisbon
09.2023 - Current

Fan Experience - Professional Football

Liga Portugal Business School
Lisbon
01.2024 - 03.2024

Bachelor of Science - Marketing Management

IPAM
Lisbon
09.2018 - 10.2021

Skills

Data Analytics & Visualization: Excel, Python, SQL, Power BI

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Timeline

Commercial and Digital Communications Manager

Profuro Lda
01.2024 - 01.2025

Fan Experience - Professional Football

Liga Portugal Business School
01.2024 - 03.2024

Master of Science - Data-Driven Marketing - Data Science For Marketing

NOVA IMS
09.2023 - Current

Jr. Digital Marketing Consultant

YDigital Media
07.2023 - 12.2023

Marketing and Sales Development Manager

Reddit
01.2022 - 05.2023

Content Project Manager (Trainee)

Acumen Consulting
03.2021 - 10.2021

Bachelor of Science - Marketing Management

IPAM
09.2018 - 10.2021
Alexandre OliveiraMSc In Data Science For Marketing At NOVA IMS