Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
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Alfredo Matano

Alfredo Matano

Cranston

Summary

International Business graduate with a passion for digital marketing and technology, specializing in optimizing advertising campaigns for high ROI. Skilled in data-driven decision-making, consumer behavior analysis, and implementing targeted advertising strategies. Proven success leveraging tools like Power BI and CRM systems to enhance marketing performance and customer insights. Fluent in English, Italian, and conversational Spanish, with the ability to work remotely from Europe. As an American citizen, I have full work rights in the U.S. and seek to contribute to a U.S.-based company. Dedicated to continuous learning, particularly in AI and generative technologies, with certifications in Google Analytics, Microsoft Ads, and Shopify.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Global Account Advertising Coordinator

Microsoft
01.2023 - 01.2024
  • Optimized Paid Advertising Efforts: Enhanced ROI by leveraging data-driven strategies to fine-tune ad placements and targeting, ensuring alignment with key performance indicators (KPIs) and maximizing campaign effectiveness.
  • Analyzed Consumer Behavior: Conducted in-depth analysis of consumer behavior patterns to refine advertising strategies, enabling more precise targeting and higher engagement rates.
  • Evaluated and Recommended Advertising Channels: Assessed the performance of various advertising channels and provided strategic recommendations for media mix optimization, leading to a more efficient allocation of resources and improved campaign outcomes.
  • Increased Brand Awareness: Spearheaded the development and execution of highly-targeted advertising campaigns, resulting in significant improvements in brand visibility and market presence.
  • Monitored and Adjusted Campaign Performance: Utilized advanced analytics tools to track campaign performance, delivering regular insights and making real-time adjustments to enhance results and ensure alignment with client objectives.

Assitant Manager

Pane e Vino
03.2020 - 04.2021
  • Supervised Daily Operations: Led daily store operations to ensure top performance, quality, and service standards, enhancing overall efficiency and customer satisfaction
  • Managed Financial Reporting: Oversaw daily cash reconciliations and financial reporting processes, ensuring accuracy and minimizing discrepancies to maintain financial integrity
  • Managed Financial Reporting: Oversaw cash reconciliations and financial reporting with precision, ensuring accurate financial records and minimizing discrepancies

Waiter and Social Media Assistant

Pane e Vino
09.2017 - 02.2020
  • Created engaging content to keep social media channels updated and on brand.
  • Developed captivating visual content using graphic design tools for enhanced aesthetic appeal across all channels.
  • Boosted customer engagement through regular posting of relevant and interactive content on various social media platforms.
  • Managed high volume of customers during peak hours, maintaining prompt and efficient service.
  • Maintained a clean and organized dining area, contributing to a pleasant atmosphere for guests.
  • Utilized strong multitasking skills to manage multiple tables simultaneously while maintaining a high level of attention to detail.

Education

Bachelor of Science - International Business

Johnson & Wales University
Providence
02.2020

Associate Degree - General Studies

New England Institute of Technology
East Greenwich
05.2017

Skills

  • CRM Management
  • Advertising Campaign Execution
  • Customer Relationship Management
  • Project Management
  • Staff Training and Development
  • MS Office
  • Power BI Knowledge
  • Web Analytics

Certification

  • Power BI License - June 2024
  • Google Analytics - November 2021
  • Shopify - March 2024
  • Microsoft Ads - Decemeber 2022

Languages

English
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
Spanish
Elementary (A2)

Timeline

Global Account Advertising Coordinator

Microsoft
01.2023 - 01.2024

Assitant Manager

Pane e Vino
03.2020 - 04.2021

Waiter and Social Media Assistant

Pane e Vino
09.2017 - 02.2020

Bachelor of Science - International Business

Johnson & Wales University

Associate Degree - General Studies

New England Institute of Technology

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Alfredo Matano