Profilo professionale
Panoramica
Esperienza lavorativa
Istruzione
Competenze
Languages
Informazione personale
Riferimenti
Risultati conseguiti
Cronologia
Generic
ALICE ZOPPI

ALICE ZOPPI

Greve in Chianti,FI

Profilo professionale

Accomplished, confident and motivated Marketing & Sales Manager with fifteen years of experience in Marketing, Digital Marketing, and Communication. I attended Level 3 Sommelier course with FISAR, and I started my working experience in an Advertising Agency, to follow aftermath my passion for the Wine World as a Marketing Manager for Tenuta Luce and Attems (Frescobaldi) and as a Sales, Marketing and Hospitality manager for a Chianti premium wine producer, Fattoria Torre a Cona.

Panoramica

15
15
anni di esperienza

Esperienza lavorativa

Sales & Marketing Manager

Fattoria Torre a Cona
09.2023 - 08.2025
  • Export manager - focusing on US, Canada, UK, Norway - and domestic sales development and management.
  • Hospitality Manager - supervisor of Wine Shop and Wine Club operations.
  • Back office and logistics coordination
  • Salesforce training and presentation of brand vision, production philosophy.
  • New product launch and promotion.
  • Marketing projects management.
  • Public relations management and press office.
  • Responsibility for direct sale channels & team management.
  • Turnover Increasing 2024 vs 2023: + 32 % - direct sales (shop & wine club) + export + domestic market.
  • Turnover increasing 2024 vs 2025 (1st & 2nd quarters): + 48% - direct sales (shop & wine club) + export + domestic market.

Marketing and Communications Manager

Gold Note
Florence, Province of Florence
06.2021 - 08.2023
  • Developing and managing a marketing team to implement strategy & delivering on objectives, continually maintaining and improving the company's reputation and positive image.
  • Enhancing profitability to achieve marketing objectives and drive productivity and growth.
  • Budget setting and control, including measurement and return on investment.

Marketing Manager

Marchesi Frescobaldi, Tenuta Luce e Attems
01.2019 - 10.2020
  • Creating marketing plans based on market analysis.
  • Packaging development (project 25th Luce harvest, restyling Attems portfolio)
  • Coordinating customer and company promotional activities. Participating in company global sales meetings.
  • Managing daily activities with marketing and communications agencies.
  • Organizing trade shows and events.

Senior Account Manager

White, Red & Green
08.2010 - 03.2017
  • Management of business relations with clients.
  • Opportunity-driven market analysis.
  • Campaign planning to exploit the identified opportunities, negotiating with clients and external media partners.
  • Team management.
  • Definition and development of Brand Strategy.

Digital Marketing Specialist

Life, Longari & Loman
04.2010 - 08.2010
  • Copywriting for Web sites, company blogs, b2b materials.
  • Newsletter and DEM redaction.
  • Data analysis to calculate ROI.

Freelance

04.2010 - 08.2010
  • ANTICA MACELLERIA FALORNI: Communication and marketing consultant, Copywriter.
  • ENOTECA RISTORANTE FUORIPIAZZA: Communication and marketing consultant, Copywriter.
  • FRIDA FIRENZE: Communication and marketing consultant, Copywriter.
  • MAISON CLOCHARD: Communication and marketing consultant for the launch of the brand.
  • STUDIO TORRICELLI: PR and Press Office Assistant.

Istruzione

WSET Level 2 Award in Wines - Wine

Wine School Italia
09.2025

Sommelier course - Wine

FISAR
01.2013

Web Marketing and Branding online - Digital Marketing

Professional Datagest
01.2012

Marketing & Communication Master's Degree - Marketing and Communications

Professional Datagest
01.2010

Modern Literature Degree - Linguistics

Universitá degli Studi di Firenze
01.2008

Competenze

  • Market research analysis and competitor analysis
  • Outstanding written and verbal communication
  • Presentation delivery
  • Budget control
  • Stakeholder relationship management
  • Sales Data Analysis
  • Public and Media Relations
  • Project Management
  • Export Management
  • Domestic Sales Development
  • Hospitality Management
  • Back Office Coordination
  • Salesforce Training
  • Marketing Project Management
  • PR coordination
  • Direct Sale Channels Management
  • Negotiation tactics
  • Client Relationships
  • Copywriting
  • Brand strategy
  • Trend analysis
  • Team Building
  • Self-Organization
  • Ability to Perform Under Pressure
  • Problem-Solving
  • Branding development
  • Integrated marketing plans
  • Forecasting

Languages

English
Advanced
C1
French
Basic
A2
Italian
Expert
C2

Informazione personale

Titolo: WINE SALES & MARKETING MANAGER

Riferimenti

Niccolo Rossi di Montelera, Titolare Azienda Agricola Fattoria Torre a Cona, +391055 699000

Michele Drusian, Sales and Marketing Director Tenuta Luce, Frescobaldi Wines, +39 055/27141

Risultati conseguiti

  • Supervised team responsible for executing direct wine sales and domestic and international salesforce, leading to 32% increased revenue in 2024 and 48% in 2025 (first 2 quarters)

Cronologia

Sales & Marketing Manager

Fattoria Torre a Cona
09.2023 - 08.2025

Marketing and Communications Manager

Gold Note
06.2021 - 08.2023

Marketing Manager

Marchesi Frescobaldi, Tenuta Luce e Attems
01.2019 - 10.2020

Senior Account Manager

White, Red & Green
08.2010 - 03.2017

Digital Marketing Specialist

Life, Longari & Loman
04.2010 - 08.2010

Freelance

04.2010 - 08.2010

WSET Level 2 Award in Wines - Wine

Wine School Italia

Sommelier course - Wine

FISAR

Web Marketing and Branding online - Digital Marketing

Professional Datagest

Marketing & Communication Master's Degree - Marketing and Communications

Professional Datagest

Modern Literature Degree - Linguistics

Universitá degli Studi di Firenze

Profili simili

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ALICE ZOPPI