ALICE ZOPPI
Greve in Chianti,FI
Profilo professionale
Accomplished, confident and motivated Marketing & Sales Manager with fifteen years of experience in Marketing, Digital Marketing, and Communication. I attended Level 3 Sommelier course with FISAR, and I started my working experience in an Advertising Agency, to follow aftermath my passion for the Wine World as a Marketing Manager for Tenuta Luce and Attems (Frescobaldi) and as a Sales, Marketing and Hospitality manager for a Chianti premium wine producer, Fattoria Torre a Cona.
Panoramica
15
15
anni di esperienza
Esperienza lavorativa
Sales & Marketing Manager
Fattoria Torre a Cona
09.2023 - 08.2025
- Export manager - focusing on US, Canada, UK, Norway - and domestic sales development and management.
- Hospitality Manager - supervisor of Wine Shop and Wine Club operations.
- Back office and logistics coordination
- Salesforce training and presentation of brand vision, production philosophy.
- New product launch and promotion.
- Marketing projects management.
- Public relations management and press office.
- Responsibility for direct sale channels & team management.
- Turnover Increasing 2024 vs 2023: + 32 % - direct sales (shop & wine club) + export + domestic market.
- Turnover increasing 2024 vs 2025 (1st & 2nd quarters): + 48% - direct sales (shop & wine club) + export + domestic market.
Marketing and Communications Manager
Gold Note
Florence, Province of Florence
06.2021 - 08.2023
- Developing and managing a marketing team to implement strategy & delivering on objectives, continually maintaining and improving the company's reputation and positive image.
- Enhancing profitability to achieve marketing objectives and drive productivity and growth.
- Budget setting and control, including measurement and return on investment.
Marketing Manager
Marchesi Frescobaldi, Tenuta Luce e Attems
01.2019 - 10.2020
- Creating marketing plans based on market analysis.
- Packaging development (project 25th Luce harvest, restyling Attems portfolio)
- Coordinating customer and company promotional activities. Participating in company global sales meetings.
- Managing daily activities with marketing and communications agencies.
- Organizing trade shows and events.
Senior Account Manager
White, Red & Green
08.2010 - 03.2017
- Management of business relations with clients.
- Opportunity-driven market analysis.
- Campaign planning to exploit the identified opportunities, negotiating with clients and external media partners.
- Team management.
- Definition and development of Brand Strategy.
Digital Marketing Specialist
Life, Longari & Loman
04.2010 - 08.2010
- Copywriting for Web sites, company blogs, b2b materials.
- Newsletter and DEM redaction.
- Data analysis to calculate ROI.
Freelance
04.2010 - 08.2010
- ANTICA MACELLERIA FALORNI: Communication and marketing consultant, Copywriter.
- ENOTECA RISTORANTE FUORIPIAZZA: Communication and marketing consultant, Copywriter.
- FRIDA FIRENZE: Communication and marketing consultant, Copywriter.
- MAISON CLOCHARD: Communication and marketing consultant for the launch of the brand.
- STUDIO TORRICELLI: PR and Press Office Assistant.
Istruzione
WSET Level 2 Award in Wines - Wine
Wine School Italia
09.2025
Sommelier course - Wine
FISAR
01.2013
Web Marketing and Branding online - Digital Marketing
Professional Datagest
01.2012
Marketing & Communication Master's Degree - Marketing and Communications
Professional Datagest
01.2010
Modern Literature Degree - Linguistics
Universitá degli Studi di Firenze
01.2008
Competenze
- Market research analysis and competitor analysis
- Outstanding written and verbal communication
- Presentation delivery
- Budget control
- Stakeholder relationship management
- Sales Data Analysis
- Public and Media Relations
- Project Management
- Export Management
- Domestic Sales Development
- Hospitality Management
- Back Office Coordination
- Salesforce Training
- Marketing Project Management
- PR coordination
- Direct Sale Channels Management
- Negotiation tactics
- Client Relationships
- Copywriting
- Brand strategy
- Trend analysis
- Team Building
- Self-Organization
- Ability to Perform Under Pressure
- Problem-Solving
- Branding development
- Integrated marketing plans
- Forecasting
Languages
English
Advanced
C1
French
Basic
A2
Italian
Expert
C2
Informazione personale
Titolo: WINE SALES & MARKETING MANAGER
Riferimenti
Niccolo Rossi di Montelera, Titolare Azienda Agricola Fattoria Torre a Cona, +391055 699000
Michele Drusian, Sales and Marketing Director Tenuta Luce, Frescobaldi Wines, +39 055/27141
Risultati conseguiti
- Supervised team responsible for executing direct wine sales and domestic and international salesforce, leading to 32% increased revenue in 2024 and 48% in 2025 (first 2 quarters)
Cronologia
Sales & Marketing Manager
Fattoria Torre a Cona
09.2023 - 08.2025
Marketing and Communications Manager
Gold Note
06.2021 - 08.2023
Marketing Manager
Marchesi Frescobaldi, Tenuta Luce e Attems
01.2019 - 10.2020
Senior Account Manager
White, Red & Green
08.2010 - 03.2017
Digital Marketing Specialist
Life, Longari & Loman
04.2010 - 08.2010
Freelance
04.2010 - 08.2010
WSET Level 2 Award in Wines - Wine
Wine School Italia
Sommelier course - Wine
FISAR
Web Marketing and Branding online - Digital Marketing
Professional Datagest
Marketing & Communication Master's Degree - Marketing and Communications
Professional Datagest
Modern Literature Degree - Linguistics
Universitá degli Studi di Firenze
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