Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Alice Cazzaniga

Alice Cazzaniga

Besana Brianza

Summary

Dedicated Social Media Management and Communication professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

4
4
years of professional experience

Work History

Social Media Manager Freelance

Pe.Pe. Agency srl
07.2022 - Current
  • Developed engaging, compelling and captivating copy for adverts and promotions.
  • Created copy for social media posts, developing according to social media trends, brand tone and client requests.
  • Published and scheduled organic posts using Fanpage Karma and native channels.

Social Media Manager Freelance

Agenzia YES spa
02.2021 - Current
  • Produced high-quality social content, ensuring alignment with brand voice and messaging.
  • Conducted multi-channel marketing across different social media platforms using variety of formats.
  • Managed influencer marketing programs across verticals, establishing guidelines and metrics to achieve KPIs.
  • Oversaw community management and customer relations across social media channels.
  • Used social media analytics tools by evaluating performance and adjusting content strategy to meet campaign objectives.
  • Created and implemented monthly editorial calendar based on client social media and marketing goals.
  • Attended company events to capture behind-the-scenes content for social media channels.
  • Developed content strategy around core content pillars of brand for visual and style consistency.
  • Used creativity, strategic thinking and knowledge of current market trends to target and build relationships with potential customers.

Social Media Manager Freelance

GELT S.A.S
02.2020 - 02.2021
  • Produced high-quality social content, ensuring alignment with brand voice and messaging.
  • Conducted multi-channel marketing across different social media platforms using variety of formats.
  • Published and scheduled organic posts using hootsuite, onlypult and native channels.
  • Created and implemented monthly editorial calendar based on client social media and marketing goals.

Stage Event Planner

F. Events
06.2019 - 11.2019
  • Planned, organised and executed promotional events, searched locations and new clients
  • Collaborated effectively with events and venue staff, enhancing smooth operations before, during and after gigs.
  • Supervised event happenings and intervened quickly to resolve problems.
  • Managed event social media accounts to raise the event agency profile.
  • Agent sale and location management of Villa Walter Fontana and Villa Surre (Italy)

Stage Social Media Manager

Susanna Legrenzi
04.2019 - 06.2019
  • Created content promoting audience engagement and increased audience presence on company websites.
  • Assisted with brainstorming and creating content for all social media pages.
  • Assisted social media management with large projects, covering live events and ongoing community management.
  • Generated content calendars to plan consistent stream of new content, scheduling content to reach audience at optimum times.

Education

Laurea Triennale in Scienze Dei Beni Culturali - Art History, Criticism, And Conservation

Università La Statale Di Milano
Milan, Italy
12.2018

Skills

    Multi-channel social media expertise

    Social media management

    Social media strategy

    Facebook ADS

    Google ADS

    Spotify ADS

    Email marketing

    Online and offline media management

    Event proposal development

Languages

Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Upper intermediate (B2)
French
Upper intermediate (B2)

Timeline

Social Media Manager Freelance

Pe.Pe. Agency srl
07.2022 - Current

Social Media Manager Freelance

Agenzia YES spa
02.2021 - Current

Social Media Manager Freelance

GELT S.A.S
02.2020 - 02.2021

Stage Event Planner

F. Events
06.2019 - 11.2019

Stage Social Media Manager

Susanna Legrenzi
04.2019 - 06.2019

Laurea Triennale in Scienze Dei Beni Culturali - Art History, Criticism, And Conservation

Università La Statale Di Milano

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Alice Cazzaniga