Ameni Akrmi

I currently oversee the full sales function across MENA, where I’ve consistently driven over 40% year-on-year growth since joining. My role focuses on building strong, lasting relationships with key accounts and distributors across 10+ countries, ensuring both volume and value growth.

I lead frequent market visits and represent our brand at international trade fairs — staying connected to local dynamics and customer needs. I also take full ownership of the annual sales budget, advertising strategies, and support franchising operations where needed.

Negotiating pricing and contracts is a core part of my role, always balancing profitability with market competitiveness. I closely monitor market developments and competitor activity to adjust our approach and keep us ahead.

Beyond sales, I’ve also taken on the role of Product Owner for Private Label projects — translating client briefs into actionable requirements, defining product features, and working closely with internal teams (R&D, packaging, production) to bring concepts to life.

Operationally, I rely on ERP tools to manage export orders, customer databases, and trade fair lead follow-ups. I also coordinate ERP workflows across departments to ensure smooth order processing and high customer satisfaction.

During my time in this role, I focused on growing our customer base across Europe and the Middle East, while also maintaining strong relationships with existing clients. I regularly took part in industry fairs and events, representing our brand and connecting with potential partners. These events not only helped expand our reach but also provided valuable market insights. I handled sales reporting and made sure our internal records reflected real-time performance. Day to day, I used our ERP system to manage customer data and track orders, ensuring everything ran smoothly behind the scenes. I also logged and followed up with leads from trade shows through our internal CRM system, helping turn initial interest into ongoing business relationships.

• In this role, I managed the full export sales process for spare parts, from preparing price offers to tracking orders and coordinating logistics. A big part of my focus was on building a new customer portfolio while also strengthening relationships with existing clients. I regularly conducted market research to better understand regional demand and ensure we stayed aligned with both customer expectations and internal sales targets. This hands-on approach allowed me to anticipate market shifts, respond quickly to client needs, and contribute to the overall growth of our export operations.

• In this position, I was responsible for managing international sales and promotional activities for specialized machinery used in nut processing. I conducted in-depth market research, prepared customized quotations, and followed through with pricing and contract management to ensure a smooth sales cycle. A key part of my work involved establishing and growing a network of distributors and dealers, while also maintaining strong, trust-based relationships with customers. I regularly delivered technical presentations and product demonstrations to offer tailored solutions based on client needs. On the operational side, I coordinated closely with the foreign trade department to handle shipments, customs clearance, and logistics, ensuring timely and efficient delivery across markets.