Andrea Ciro Cozzuto
Naples
Summary
Dynamic marketing professional with extensive experience in crafting and executing innovative digital strategies that elevate brand visibility and drive customer engagement. Proven track record of cultivating collaborative team environments while consistently delivering measurable results. Expertise in social media marketing, SEO, and analytics, complemented by a strong ability to adapt to evolving market trends and challenges. Committed to leveraging data-driven insights to optimize campaigns and enhance overall performance.
Overview
10
10
years of professional experience
Accomplishments
- Increased organic traffic by 20% and the conversion rate
by 3% in 12 months through data-driven SEO and CRO
strategies. - Reduced the shopping cart abandonment rate by 10% by
implementing personalized marketing automation flows. - Collaborated with team of 5 in the development of Digital Marketing Innovation: Loyalty, CRM and Marketing Automation.
- I optimized ad spend on Google Ads and Meta to
maximize lead generation and ROI. - Supervised teams in Italy, Greece and Spain
Work History
DIGITAL MARKETING MANGER
GRIMALDI LINES
07.2019 - Current
- I lead the digital marketing strategy, manage a team of 9 specialists, and coordinate activities with teams in Italy, Greece, and Spain.
- I manage the company website in 5 languages (Italian, English, French, Spanish, and German), ensuring brand consistency and performance across different markets.
- In constant collaboration with the Booking and Customer Care teams, I have developed and implemented systems to improve the overall customer experience and increase brand reputation on major review sites.
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility across multiple channels.
MARKETING SPECIALIST & DATA ANALYST
GRIMALDI LINES
04.2016 - 07.2019
- I designed and managed the Email Marketing strategy, increasing the click-rate by 5% through advanced segmentation.
- I oversaw on-page and off-page SEO optimization, contributing to improved rankings and increased organic traffic.
- I created analytical reports and dashboards using Excel and Tableau to monitor performance and provide strategic insights.
SEO CONSULTANT
TECH MAHINDRA
10.2015 - 05.2016
- I was responsible for the SEO strategy and development for the Italian market in an international environment.
- I implemented comprehensive SEO strategies, from technical website audits to competitor analysis and profitable keyword research.
- I managed the selection of backlink creation partners and monitored progress through detailed reports.
Skills
- Digital marketing
- Project management
- Marketing strategy
- Team leadership
- Analytical thinking
- Search engine optimization
- Social media management
- Content marketing strategy
- Email marketing
- E-commerce marketing
- Marketing automation tools
- Data analytics
- HTML and CSS
- Marketing automation
- Microsoft office
- Customer relationship management (CRM)
- Conversion rate optimization
Languages
Italian
English
Education
Master of Arts - Economy of The Tourism
Università Degli Studi Di Napoli Federico II
Naples, Italy12-2015
No Degree - Marketing And Business
Duale Hochschule Baden-Württemberg
RavensburgTimeline
DIGITAL MARKETING MANGER
GRIMALDI LINES
07.2019 - Current
MARKETING SPECIALIST & DATA ANALYST
GRIMALDI LINES
04.2016 - 07.2019
SEO CONSULTANT
TECH MAHINDRA
10.2015 - 05.2016
Master of Arts - Economy of The Tourism
Università Degli Studi Di Napoli Federico II
No Degree - Marketing And Business
Duale Hochschule Baden-Württemberg
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