Summary
Overview
Work History
Education
Skills
Consent
Personal Information
Languages
Accomplishments
Timeline
Generic
ANDREA DA RE

ANDREA DA RE

SESTO AL REGHENA

Summary

With over 20 years of experience in production and distribution, a comprehensive understanding of the industry has been developed. Roles such as Product Marketing Manager, Sales Manager, and Commercial Director have contributed to a holistic view of the sector. The career path includes significant positions within a global B2B industrial retail giant, including Division Director, Director of Strategy and Product, and Director of the Business Unit for Sustainability, deepening industry knowledge and refining skills in navigating market complexities.

Experience includes managing diverse responsibilities, from sales force management and client negotiations to overseeing marketing activities and setting strategic directions, consistently leading by example. A strong focus is placed on team success, constructive collaboration with internal functions, innovation, and sustainable growth. Expertise in product marketing, sales management, and commercial leadership has enabled meaningful contributions to every organization involved. The aim is to leverage this extensive experience to enhance organizational performance, promote strategic projects, and support business development.

Overview

26
26
years of professional experience

Work History

Director of Business Unit Sustainability

SONEPAR ITALIA SPA - SONEPAR GROUP - 1,5B€ in 2023
1 2024 - 6 2024
  • Business responsibility for Renewable Energy, Air Conditioning, and Heating (30% of company business)
  • Reports 30 HC (6 direct reports)
  • Sponsor and/or Project leader of Air Conditioning and Heating Development Projects, Assortment Management for Points of Sale
  • Coordinator of the 5-year Strategic Development Plan
  • Member of the International Renewable Energy Committee
  • Member of the International Sonepar International Supplier Committee
  • Board Member of HdueA Srl - Plumbing and HVAC Distribution.

Director of Strategy and Product

SONEPAR ITALIA SPA - SONEPAR GROUP - 1,5B€ in 2022
2022.05 - 2023.12
  • Responsible for Category Management
  • Reports 5 Product Marketing Managers and 6 Category Managers
  • Functional coordination of the organization and development of the specialist sales force (12% of the sales force, 142 HC)
  • Project leader of service portfolio development projects
  • Coordinator of the 5-year Strategic Development Plan
  • Member of the International Sonepar International Supplier Committee
  • Member of the Coordination Committee of Sonepar Spa - Sacchi Spa
  • Board Member of HdueA Srl - Plumbing and HVAC Distribution.

Director of Strategy and Services

SONEPAR ITALIA SPA - SONEPAR GROUP - 1,1B€ nel 2021
2020.07 - 2022.04
  • Functional coordination of the organization and development of specialist markets (12% of the sales force, 138 HC)
  • Development and coordination of Go to Market (Processes KPI's)
  • Sponsor and/or Project leader of Private Label and New E-sales Platform projects
  • Coordinator of the 5-year Strategic Development Plan
  • Board Member of HdueA Srl - Plumbing and HVAC Distribution.

Director of Northern Division - €292M in 2019

SONEPAR ITALIA SPA - SONEPAR GROUP
2016.01 - 2020.06
  • Achievement of assigned revenue and profitability goals
  • Responsible for the sales network of 440 people in Triveneto, Lombardy, and Emilia Romagna
  • Definition of commercial policies by customer type
  • Dimensioning and organization of the sales force
  • Development of unmonitored territories.

Sales Director of Systems and Solutions

VIMAR SPA
2014.01 - 2015.10
  • Achievement of revenue and margin goals for assigned lines
  • Coordination of Category Specialists and Technical Specialist Promoters
  • Market analysis and development of assigned product lines in collaboration with Product Marketing
  • Customization of sales policies by channel and product line.

Sales Director for Italy

ELVOX SPA
2009.04 - 2013.12
  • Achievement of revenue and margin goals for the Italian market
  • Organization of the sales structure
  • Definition of sales and spending budgets for own area
  • Definition of promotional and new product launch campaigns in collaboration with Marketing
  • Definition of new product/service features in collaboration with Strategic Marketing and R&D.

Sales Manager for Italy

BPT Spa
2003.01 - 2009.03
  • Achievement of revenue and margin goals in the Italian market
  • Management of the sales force consisting of 16 multi-mandate representative agencies
  • Definition of sales policies
  • Commercial negotiations and supply contracts with distributors and purchasing groups
  • Definition of promotional and new product launch campaigns in collaboration with Marketing.

Area Manager

BPT Spa
2000.07 - 2002.12
  • Commercial negotiations and supply contracts with distributors and installers
  • Accompaniment of representative agency personnel across Italy
  • Management of planning and programming of meetings and technical training courses for wholesalers, installers, and promoters
  • Management and planning of commercial documentation and promotional campaigns
  • Analysis of statistical and sales data in various areas of competence and preparation of monthly marketing reports.

EDP Manager / System Manager

Mobilificio Santa Lucia Spa
1998.06 - 2000.06
  • Design of corporate computer network
  • Process automation.

Education

Prompt Engineering for ChatGPT - Vanderbilt University

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INSEAD School of Business - Sonepar Leadership Program

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UNIVERSITY OF VIRGINIA and BCG - Advanced Business Strategy

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UNIVERSITY OF VIRGINIA and BCG - Market and Competition in Pricing Strategy

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UNIVERSITY OF VIRGINIA and BCG - Cost and Economics in Pricing Strategy

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Shenker - PADOVA - English Language Course

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SONACADEMY - Mangement Skills

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SDA BOCCONI - Milano - Advanced Sales Management

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IL SOLE 24 ORE - Milano - Strategy and Business Management - WEB

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SDA BOCCONI - Milano - Time Management

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SUMMIT Srl - Milano - Presentation Techniques and Public Speaking

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INSIEL - Pordenone - Microsoft Education and Certification 'Internetworking Microsoft TCP/IP on Micorsoft NT 4.0'

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University of Padova - Padova - Professional Engineer License

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University of Padova - Padova - Electronic Engineering with a focus on Microelectronics

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ISTITUTO TECNICO INDUSTRIALE 'A. MALIGNANI' - UDINE

Skills

Project Management

Operations Management

Team Management

People Management

Business Development

Strategic Planning

Business Planning

Staff Management

Contract Negotiation

Negotiation

Budget Management

Sales management

Consent

I authorize the processing of my personal data contained in my CV in accordance with Legislative Decree 30 June 2003 No. 196 and GDPR (EU Regulation 2016/679).

Personal Information

  • Date of Birth: 03/21/1971
  • Gender: Male
  • Nationality: ITALIAN
  • Marital Status: Cohabiting with one child

Languages

ITALIAN
Bilingual or Proficient (C2)
ENGLISH - C2
Bilingual or Proficient (C2)

Accomplishments

  • Supervised team of 36 staff members.

Timeline

Director of Strategy and Product

SONEPAR ITALIA SPA - SONEPAR GROUP - 1,5B€ in 2022
2022.05 - 2023.12

Director of Strategy and Services

SONEPAR ITALIA SPA - SONEPAR GROUP - 1,1B€ nel 2021
2020.07 - 2022.04

Director of Northern Division - €292M in 2019

SONEPAR ITALIA SPA - SONEPAR GROUP
2016.01 - 2020.06

Sales Director of Systems and Solutions

VIMAR SPA
2014.01 - 2015.10

Sales Director for Italy

ELVOX SPA
2009.04 - 2013.12

Sales Manager for Italy

BPT Spa
2003.01 - 2009.03

Area Manager

BPT Spa
2000.07 - 2002.12

EDP Manager / System Manager

Mobilificio Santa Lucia Spa
1998.06 - 2000.06

Director of Business Unit Sustainability

SONEPAR ITALIA SPA - SONEPAR GROUP - 1,5B€ in 2023
1 2024 - 6 2024

Prompt Engineering for ChatGPT - Vanderbilt University

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INSEAD School of Business - Sonepar Leadership Program

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UNIVERSITY OF VIRGINIA and BCG - Advanced Business Strategy

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UNIVERSITY OF VIRGINIA and BCG - Market and Competition in Pricing Strategy

undefined

UNIVERSITY OF VIRGINIA and BCG - Cost and Economics in Pricing Strategy

undefined

Shenker - PADOVA - English Language Course

undefined

SONACADEMY - Mangement Skills

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SDA BOCCONI - Milano - Advanced Sales Management

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IL SOLE 24 ORE - Milano - Strategy and Business Management - WEB

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SDA BOCCONI - Milano - Time Management

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SUMMIT Srl - Milano - Presentation Techniques and Public Speaking

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INSIEL - Pordenone - Microsoft Education and Certification 'Internetworking Microsoft TCP/IP on Micorsoft NT 4.0'

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University of Padova - Padova - Professional Engineer License

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University of Padova - Padova - Electronic Engineering with a focus on Microelectronics

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ISTITUTO TECNICO INDUSTRIALE 'A. MALIGNANI' - UDINE
ANDREA DA RE