ANGELA SALGARELLI

Working closely with vendors of IT solutions that Kiratech resales (Veeam, Red Hat, CloudBees, GitLab, Pure Storage) I adopt the best marketing strategies and activities to position Kiratech products and services, in order to achieve sales and marketing objectives

Main responsibilities:

• Management of budgets, allocation of funds strategically towards high-impact initiatives that support overall business goals
• Streamlining communication with channel partners, leading to stronger relationships and increased sales
• Development and implementation of a comprehensive SEO strategy in order to increase the Company website and blog traffic
• Management of social media accounts for optimal audience engagement and increased online presence (LinkedIn, Instagram, X, Facebook, Youtube)
• Implementation of targeted pay-per-click advertising and optimized landing pages to enhance lead generation (Google Ads, Linkedin Ads, Facebook Ads)
• Collaboration with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
• Management of the logic and the workflows of the internal Sales CRM
• Monitoring of trends in digital marketing landscape and adjusting strategies accordingly
• Preparation or check of marketing copy, images, videos, emails, and other collateral
• Organization of Webinars, Seminars, Conferences, Workshops and Meetups (supplier management, location management, logistics organization and events organization).
  Management of the customer references / Case histories program.
  Relations with the PR agency for the media coverage (press releases, signature articles, etc.)

• Management and monitoring of budget, orders, suppliers;
• Lead Management;
• Events calendar management; Management
• Organization of Company Events and Webinars together with the Marketing Team (es. VMware vForum, Milan 1400 participants - Rome 1100 participants);
• Italian Website contents update and traffic monitoring;
• Coordination with the headquarters and with international colleagues in order to update and manage the Company digital channels;
• Social and new media activities management (management of the company Facebook, Twitter, Linkedin pages, weekly/monthly plannings, monitoring and reporting);
• Communication campaigns creation and monitoring ( Direct EMail, Social and Social Adv, Display/Banner campaigns on external websites, Google Ads Campaigns);
• Coordination of the collaborating Marketing Agency Supporting Italian Marketing Team in the following activities:

• Moderation and strategic review of a Corporate Social Network used by the Student Brand Managers to share informations,
• brainstorm about events organized in the italian Universities contents update,
• deadlines management,
• reporting about the platform Creation of material and guides for the Student Brand Management
• Backoffice activities (hotel reservations, travel management, database management, etc.)

• Support in the creation of web reports through Oracle and Adserver systems,
• collaboration in the presentations creation,
• editing of press releases published on the sipra.it website

I took part to the development of interesting Advertising Projects on the proprietary websites Network for relevant customers like Barilla, Casa.it, Nivea, Renault.