Anika Lewandowska

Nasuni is a global file data services and cloud storage company serving 700+ enterprise customers and managing more than 100 billion files worldwide.

Report to: VP Integrated Campaigns & Director Integrated Campaigns

Annual marketing budget: $1M

Owning global demand generation strategy and multi-region paid media programs driving pipeline growth across 11 markets (US + EU).

• Lead demand generation programs, driving qualified pipeline growth through ABM and paid media.
• Maintain the highest Q/Q pipeline performance in marketing, surpassing goals by up to 130%.
• Optimize multi-channel campaigns through A/B testing and data insights to reach IT audiences.
• Owned multi-touch attribution alignment with Global Ops, improving visibility of channel contribution and ROI.
• Owned day-to-day agency and vendor management, overseeing creative production, paid media execution, testing cycles and performance delivery.
• Analyze data and optimize performance to improve lead quality, conversion rate, and cost efficiency.
• Collaborate with cross-functional teams (Sales, SDRs, Alliances, Product Marketing) to align marketing execution with revenue goals and expansion into new regions and verticals.

Nordcloud, acquired by IBM, is a leading European cloud services provider with 2,000+ cloud specialists delivering transformation projects across 19 countries.

Reported to: Team Lead

Budget: $30K monthly

Owned digital campaign strategy and execution across 10 European markets with full accountability for paid performance and cross-team collaboration.

• Designed and executed multi-channel campaigns, including joint programs with IBM and key technology partners.
• Owned data reporting, insights generation and optimisation roadmap to improve CTR, CPL and SQL conversion quality.
• Collaborated with Product, Services, and Sales
  teams on campaign strategy Prepared and
  presented data-driven reports and
  recommendations.

Devoteam is an international digital consulting company delivering cloud and technology services to over 8,000 clients across Europe and APAC.

Reported to: CMO

Annual budget: $5M

Owned global digital marketing strategy and execution across 8 EU markets and APAC with full responsibility for a $5M annual budget.

• Built and implemented a global digital marketing strategy.
• Led high-impact co-marketing programs with Google, Okta and monday.com, including campaigns funded through partner MDF granted to a select group of trusted, strategic partners.
• Measured ROI, KPIs, and budgets to optimize performance.
• Managed a two-person digital team (Digital Specialist + Content Creator), ensuring high-quality delivery, skills growth and smooth execution of global initiatives.