Anna Berlyn
Sydney
Summary
Driven individual with exceptional attention for detail, outstanding levels of organisation, and genuine pride in every aspect of my work. Versatile skill set with experience in business ownership, management, marketing, events, social media, business development, written and oral communication, and sales. A quick learner with excellent interpersonal and team management skills. I am a very passionate individual who is driven to success in every aspect of my life.
Overview
10
10
years of professional experience
Work History
Director of Hospitality
George St Deli
01.2022 - Current
- Successfully opened and operate two venues in the hospitality industry
- Established strong customer relationships through excellent communication and attentive service.
- Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products and service offered.
- Established strong relationships with vendors, securing favorable pricing and terms for products and services required in the industry.
- Conducted regular assessments of competitor strategies, adjusting tactics accordingly to maintain a competitive edge.
- Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.
- Fostered a culture of continuous improvement by encouraging feedback from guests as well as employees.
- Analyzed market trends to identify new opportunities for business expansion within the hospitality sector.
- Led a team of professionals in delivering exceptional guest experiences and maintaining high-quality standards.
- Developed and executed strategic plans to drive revenue growth in the hospitality sector.
- Managed budgets and financial performance, ensuring profitability while maintaining excellent service quality.
- Implemented staff training and development programs, resulting in a highly skilled and customer-focused workforce.
Business Development & Events Coordinator
Growthbuilt
05.2021 - 04.2021
- In addition to the responsibilities and tasks between 2019 – 2021 at Growthbuilt;
- Growthbuilt’s sole Event Coordinator
- High level management of Growthbuilt’s account and channel management (work winning strategy) includes additional diary management with the wider Growthbuilt team
- Lead entry assistance into Propertybase (lead generation platform)
- Assistance with direction on Industry Award Nominations and liaison for the Business Development team
Business Development & Events Assistant
Growthbuilt
05.2019 - 01.2021
- Assistant to the Director of Strategy & Business Relations
- General administration to Director, Strategy & Business Relations and Bid team
- High level of extensive diary and calendar management including Growthbuilt’s Executives
- Assisting with managing and retaining relationships with existing and future clients/partners
- Collation and assistance in preparing and finalising Business Development strategy agendas and minutes
- Provide Internal and External teams with biographies on attendees pre-meetings and intimate events
- Company marketing administrator includes, planning and creating new marketing initiatives
- Lead the company event coordination with overview by Director, Strategy and Business Relations
- Organisation and management of event operations i.e., project milestone events such as Groundbreaking, Topping Out and Completion Ceremonies
- Liaise and communicate professionally and effectively with the Clients PR and Marketing teams when planning project and company events
- Coordinate Growthbuilt and client events i.e., tailored high level client events/lunches/dinners/day trips, and site walks
- Preparation of draft speeches for events and company speaking opportunities
- Develop, write and issue internal and external communications materials
- Management of companies’ social media platforms, includes 3-4 written posts per week (Growthbuilt’s LinkedIn page has gained over 6,000 followers since my commencement at the company)
- Scheduling videography and photography to capture project milestones
- Design and advertise marketing campaigns alongside graphic designer
- Website and content management in conjunction with the marketing and graphics team
- Management of internal and external promotion of Growthbuilts sponsorships including events
- Ongoing communication with various stakeholders (photographers, sponsors, Growthbuilt branding)
- Weekly credit card statement management
- Coordinate and set up F2F B2B sessions with consultants for Growthbuilt’s team inline with the company strategy
- Coordination of all client expectation and satisfaction meetings including pre-work (project marketing plan strategy)
- Assist Director, Strategy & Business Relations with pulling together quarterly business sector reports to present to the Senior Leadership Team
Executive Assistant and Administration Coordinator
Laing & Simmons
01.2018 - 05.2019
- Executive Assistant to Principle, and support of high-performance team of 3 agents
- Administration duties including filing and database management
- High level of assistance for three agents in the office
- High level of extensive diary and calendar management
- Scheduling daily/weekly meetings with vendors and agents
- Attend private viewings, arrange and attend pre-settlement inspections, property valuations
- Booking and attending all photo-shoots
- Prepare exchange and offer documentation to send to solicitors
- Design and advertise marketing campaigns
- Update and maintain business website with new and sold listings
- Conduct market research: Letter box drop and preparing market appraisals
- Adjusting sales price, weekly vendor reports
- Mid-week and Saturday open homes
- Weekly open home scheduling
- Trained to use My Desktop/ Price finder/ Core-web and RP data
Client Services Manager / Personal Assistant
McGrath Estate Agents
02.2015 - 01.2018
- High level of assistance for two real estate agents
- High level of extensive diary and calendar management, scheduling daily/weekly meetings
- Provide exception service to internal and external stakeholders
- Undertaking analytical comparative analysis of real estate data in the property
- Update and maintain business website with new listings
- Design and production of all property and agent marketing
- Assist in developing sales and appraisal packages
- High level of data and record managements
- Liaised with clients ensuring ongoing engagement
- Attend private viewings, pre-settlement inspections, property valuations
- Monitoring and recording expenses, following up on client’s overdue accounts
- Creating and controlling two established agent’s social media accounts daily
- Marinated appropriate filing of personal and professional documentation
- Prepared weekly reports, executive summaries and newsletters to be sent out to database
- Created and managed a private website with daily updates for the agents
Waitress / Cashier
Sourdough Bakery
10.2014 - 02.2015
- Opening and closing procedures earning management trust
- Taking daily customer orders at the cashier and table service
- Constantly assuring café areas were clean and organised
- Managed a wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently
- Quickly recorded transactions in computer systems to deliver prompt service
- Complete stock control
- Ensuring and resolving all Work Health and Safety procedures are being met
- Operated cash register for cash and credit card transaction
Education
High School Diploma -
Methodist Ladies College
Sydney Australia01-2014
Skills
- Operational efficiency
- Staff training and development
- Recruitment and hiring
- Social media marketing
- Client relations and account management
- Exceptional communication
- Time management
- Advanced skilled in Microsoft Excel platforms and financial software; XERO
- Guest complaint resolution
- Attention to detail
- Data entry proficiency
Languages
English
Bilingual or Proficient (C2)
Italian
Elementary (A2)
References
Melanie Kurzydlo
Director, Strategy & Business Relations, Growthbuilt
0419 637 465
m.kurzydlo@growthbuilt.com.au
Alex Casey
Graphics Designer, Growthbuilt
0421 478 476
a.casey@growthbuilt.com.au
Richard Sheppard
Chairman of Dexus Property Group, Director of The Star Entertainment Group, Director of Snowy Hydro,
formerly Managing Director and CEO Macquarie Bank Limited
0418 962 000
wrs100@icloud.com
Additional Information
- Currently living in Sydney Australia with regular visits to Florence. Upon approval of job opportunity, I am ready to move to Florence and be present for any pre interviews and/or training.
- Currently learning Italian in Italy and Australia, and will continue with weekly lessons when living in Florence
Timeline
Director of Hospitality
George St Deli
01.2022 - Current
Business Development & Events Coordinator
Growthbuilt
05.2021 - 04.2021
Business Development & Events Assistant
Growthbuilt
05.2019 - 01.2021
Executive Assistant and Administration Coordinator
Laing & Simmons
01.2018 - 05.2019
Client Services Manager / Personal Assistant
McGrath Estate Agents
02.2015 - 01.2018
Waitress / Cashier
Sourdough Bakery
10.2014 - 02.2015
High School Diploma -
Methodist Ladies College
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