Anna Crespi

• Managing main agencies, Dentsu, Publicis and IPG and working on small and medium one, such as MINT, Cheil, Digitouch, Asset Media
• Strong relationship built in several years
• Forecasted sales and established processes to achieve sales objectives
• Meetings with clients, delivering presentations, and educating on product and service features and offerings.
• Recommended brand products to customers to encourage repeat purchases and foster customer loyalty. This approach helps to unlock new clients:

- Boggi: international performance campaigns

- Pharma clients (GSK and Angelini): custom brand projects (BLS and Lumen partners)

- Beiersdorf: brand campaigns and support client on creative part

I am working on new projects for:

- Roberto Cavalli and Furla

- Gruppo SEB: I activated performance budget and I am pushing on brand campaigns with BLS analysis

• From Jan 2023, Performance Manager: support Italian sales team in seeling of performance product
• Passionate about learning and go deeper on technical skills
• Strengthened communication skills through regular interactions with international colleagues
• Worked well in a team setting, providing support and guidance.
• In 2020, Programmatic Ambassador for Italian market, relationships with Trading desk and coordinating programmatic selling in Italy.

Managed GroupM, Media Italia and Asset Media for reservation and programmatic campaigns to reach brand and performance goals.

Managed Mediacom, CIA e Maxus Torino for reservation campaigns and branded content projects.

• managed relationship between clients and creative teams to create BTL products (form layout to print) and to organize and shooting for branding campaigns
  
• Learnt to be organized and used critical thinking to break down problems, evaluate solutions and make decisions.