ANNALISA AVOGADRI
Summary
Experienced Product and Packaging Designer specializing in beauty, personal care, children's products, adult care, and fragrance. Expertise in developing products from concept to production, with a strong focus on trend research, packaging design, and consumer-driven innovation. Skilled at collaborating with cross-functional teams, including marketing, merchandising, sourcing, and manufacturing, to deliver high-quality products.
Overview
15
15
years of professional experience
Work History
Senior Packaging Designer & Product Designer
Enchantè Accessories
new york
08.2024 - Current
- Deliver brand-right, commercial designs that reflect the business strategy
- Effectively interpret brand needs as outlined in creative/marketing briefs and
translate into compelling physical asset designs - Research and collaborate with fragrance houses to develop innovative scent profiles for new products
- Evaluate product samples to identify design improvements, adjusting designs to achieve desired results.
- Leading projects from concept to execution in art direction and creative thinking
- Coordinate with external vendors and freelancers to produce high-quality graphics and multimedia assets, ensuring project timelines were met
Senior Packaging Designer & Product Designer
Almar Sales
09.2014 - 06.2024
- Oversees and manages packaging and brand strategy.
- Developed style guides for visual elements such as branding systems, typography standards, color schemes, photography styles.
- Presented design concepts to stakeholders for feedback and approval processes.
- Collaborates with design, marketing, production, and merchandising departments on various projects.
- Executed production processes and conducted press checks, ensuring adherence to quality standards.
- Develops and art-directs E-Commerce websites for In-House brands and Licensed products.
Graphic Designer
Global Brand Group (Fung Group)
11.2011 - 08.2014
- Created promotional displays, packaging, and marketing collateral for retail environments.
- Developed beauty lines for adults and children to align with current trends.
- Designed and planned store displays, including PDQs and endcaps.
- Oversaw approval processes for licensed products to ensure compliance with brand standards.
Education
NYC - Branding
SVA
NYC11-2019
BA - Graphic Design and Art Direction
N.A.B.A.
Milan, Italy01-2011
Skills
- Adobe Creative Suite
- Product design
- Graphic design
- Art direction
- E-commerce design
- Brand strategy
- Presentation design
- Trello project management
- Microsoft Office proficiency
Languages
- English
- Italian
Clients
Clients Include Urban Outfitters, Target, TJMaxx, Forever 21, Claires, Five Below Rue 21, Walmart, Marshalls, Bed Bath & Beyond, and more.
Timeline
Senior Packaging Designer & Product Designer
Enchantè Accessories
08.2024 - Current
Senior Packaging Designer & Product Designer
Almar Sales
09.2014 - 06.2024
Graphic Designer
Global Brand Group (Fung Group)
11.2011 - 08.2014
NYC - Branding
SVA
BA - Graphic Design and Art Direction
N.A.B.A.