Annalisa Del Carro

- Communication strategy

- Content creation for social media, websites, blogs

- Branding strategy

- Personal branding workshops

- Piece Together project: connecting brands with consumers.

- Working with Italian and international clients.

• Help with Support Performance Reports.
• Working at the blog, proof reading articles written by copywriters.
• Choosing themes to create affiliate links.
• Monitoring support - customer service activities.
• Working in team with developers.

• Deliver integrated PR and digital communications strategies and campaigns from start to finish, reaching target consumer audiences in UK, EU (Italy,
• France, Spain) and Asia
• Work closely with the sales team and design team, taking care of the creation of trade marketing materials such as presentations, leaflets, distribution manual, training videos, merchandise
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• Create of content strategy on different channels: arranging video shoots, photo shoots, articles to be published, podcasts
• Take care of consumer marketing materials such as new website content and design, leaflets for sampling and events
• Translations of marketing materials and product labels in Italian
• Work with the social media and community manager creating a sustainable social media strategy to implement across Facebook, Twitter, Instagram,
• LinkedIn and YouTube
• Develop and deliver the company Corporate Social Responsibility strategy including overseeing all Charitable Giving and Volunteering programmes, operational delivery, meeting of targets and supervision of budgets
• Build visibility and credibility of Appy Food & Drinks via planning and executing Corporate and Appy Kids Co events
• Managing our brand ambassadors and influencers via offering full training and planning a combined promotional plan
• Manage and deliver well defined and targeted lead generation campaigns, measuring results and demonstrating impact/return on investment.

• Londra, Regno Unito
• Support the marketing team with the creation of marketing materials for UK and Italy (presentations, catalogues, flyers)
• Take part of trade show, helping the sales team to promote Appy Kids Co products
• Work with the Italian distributor to exhibit at Milan Expo, where Appy Food & Drinks won the Innovation Award (2015) https://www.youtube.com/watch? v=Jye-ThAxOH0
• Create and deliver a social media strategy for both Corporate and Appy Kids
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• Looking for new business opportunities in different markets.
• Dealing with clients requirements.
• Managing stocks, deliveries and payments.
• Planning of promotions and sales.
• Planning together with the PR team new campaigns.
• Hiring and managing internal and external teams.