Annalisa Severo
Monza,MB
Profilo professionale
A professional with over 15 years of experience in the healthcare sector, expert in CRM and process management, and with a strong attitude for continuous improvement. Able to effectively collaborate with a team and to operate independently when required, I stand out for my excellent organizational, interpersonal, and time management skills.
Organizational leadership, strong negotiation skills and strong motivation, combined with a spirit of adaptability and solid management and operational capabilities, to help the company achieve its objectives.
Panoramica
13
13
years of professional experience
Esperienza lavorativa
Sales Operations Manager
Siemens Healthcare srl
Milano, MI
11.2015 - ad oggi
- primary interface with HQ for CRM related topics, I've helped in identifying targets, including KPIs and developed analytical reports
- promoted the development and implementation of new processes and projects at both Country and Zone level, collaborating with various levels within the organization to monitor business performance and profitability (PRF) and support management decision-making process
- development and implementation of a governance framework for profitability monitoring and revenue forecasting
- change management enabler, I have promoted the digitalization of the activities underlying the sales and offering process, collaborating with other company departments
CRM Analyst
Siemens Healthcare srl
Milano, MI
04.2008 - 11.2015
- support the Marketing Operation Manager in reaching CRM targets
- coordination of cross-functional teams with the aim to develop, implement and maintain an effective CRM tool
- support Management in the identification of primary KPIs to monitor business performance (market transparency, funnel management, sales conversion, customer relationship, cost performance)
- Product and Change Management: responsible for the development and implementation in Italy of the CRM tool
- development and management of internal training programs, providing also operational support
- continuously monitoring data entry to ensure and improve quality standards.
Business Analyst
Siemens Healthcare srl
Milano, MI
10.2004 - 04.2008
Business Analyst for Medical Imaging e UltraSound business units:
- market and competitors analysis;
- creator and inventor of a database to monitor annual expenses to support sales activities
- creator and inventor of a database aimed to analyze forecasts and to quantitatively and qualitatively study competitors data
- involved in Product Marketing (business plans, introduction of new products on the market, target market segmentation, identification of awareness, acceptance and adoption activities)
Assistant to the department manager
Siemens SpA - Medical Solutions, Health Services
Milano, MI
07.2004 - 10.2004
Marketing and communication specialist (stage)
Siemens SpA - Mobile Devices - Cordless Phones
Milano, MI
07.2003 - 07.2004
- support the division manager in analyzing market trends and sales data and developing new strategies/opportunities
- creation and management of communication tools for information and training purposes for sales representatives and sales staff.
- support trade marketing in BtL activities, including managing supplier relationships
- coordinate and organize the work of promoters and manage the Fuoriclasse website in collaboration with the service provider
Marketing and communication specialist
ABB SACE
Vittuone, MI
01.2003 - 06.2003
- analysis of the marketing and communication actions of the main manufacturers of civil series for the Italian market
Istruzione
Laurea in Economia Aziendale - Specializzazione in Consulenza Aziendale, indirizzo Marketing
Università L. Bocconi
MilanoCompetenze
- >15ys experience in the Healthcare sector, CRM aspects
- strong analytical skills
- solution-oriented mindset with strong planning and problem-solving abilities, delivering concrete results
- demonstrated ability to lead cross functional teams and to collaborate across diverse teams (national and international wise)
- comfortable navigating complex projects
- data driven mindset to support strategic decisions and to improve workflows: ability to interpret data and turn it into concrete improvement actions
- deep knowledge of Oracle Sales Cloud
- deep knowledge of CRM processes and KPIs
- excellent organizational and communication skills
Lingue
Italiano
Madrelingua
Inglese
Avanzato
C1
Francese
Base
A2
Tedesco
Base
A2
Cronologia
Sales Operations Manager
Siemens Healthcare srl
11.2015 - ad oggi
CRM Analyst
Siemens Healthcare srl
04.2008 - 11.2015
Business Analyst
Siemens Healthcare srl
10.2004 - 04.2008
Assistant to the department manager
Siemens SpA - Medical Solutions, Health Services
07.2004 - 10.2004
Marketing and communication specialist (stage)
Siemens SpA - Mobile Devices - Cordless Phones
07.2003 - 07.2004
Marketing and communication specialist
ABB SACE
01.2003 - 06.2003
Laurea in Economia Aziendale - Specializzazione in Consulenza Aziendale, indirizzo Marketing
Università L. Bocconi