Anna Marconi
Rimini,RN
Summary
I'm extremely customer-focused with a strong track record in driving sales, improving customer satisfaction. I have experience in digital marketing and campaign execution, as well as a knack for problem-solving. In my role as e-commerce specialist, I excel in delivering exceptional customer service, implementing effective promotional campaigns, and responding to feedback. I am passionate about building lasting customer relationships and maximizing revenue through e-commerce platforms and digital marketing strategies.
Overview
5
5
years of professional experience
Work History
Ecommerce Specialist
SCM Group S.p.A.
01.2023 - Current
- Successfully completed e-commerce platform roll-out without disruption to daily operations or customer experience.
- Tested website features and functionality for optimal performance improving user experience and increasing conversion rates.
- Educated and engaged customers through product demonstrations via video software.
- Met or exceeded sales goals and worked as team player in supporting other sales.
- Implemented successful promotional campaigns to increase customer engagement and sales.
- Utilized various analytics tools to track customer behavior and optimize website layout.
- Identified technical issues affecting website performance, ensuring seamless user experience for customers browsing and making purchases.
- Created comprehensive performance reports highlighting successes of various marketing initiatives including paid ads, email campaigns and social media efforts.
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked well in a team setting, providing support and guidance.
Digital Marketing Specialist
SCM Group S.p.A.
10.2020 - 12.2022
- Developed, deployed, and directed video content to promote products, engaging with target audiences and strategically placing ads to boost reach.
- Strengthened online presence by managing multiple social media platforms, creating engaging content, and directing video promotions.
- Analyzed performance metrics of digital content to refine strategies and drive improvements in engagement and conversion.
Secretary
Rimini Verucchio Golf Club
05.2020 - 10.2020
- Customer reception and assistance
- Organization of golf events
- Management of reservations, inquiries, phone, and email correspondence
- Preparation of receipts
- Handling monetary transactions
- Front office management
- Accounting management
Trade Show Hostess
Italian Exhibition Group - Fiera Di Rimini
10.2019 - 10.2020
- Welcoming visitors
- Providing assistance at the booth
- Distributing promotional items/gadgets
Sales Assistant
Decathlon Estadriatica - P.V. Rimini
11.2019 - 12.2019
- Established rapport with customers using active listening and interpersonal skills.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Assisted customers with prompt and polite support.
- Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.
- Prioritized helping customers over completing other routine tasks in store.
Hotel Receptionist
Hotel Tre Pini
06.2019 - 09.2019
- Welcomed each new arrival pleasantly and confirmed reservations and identification.
- Performed administrative tasks such as filing, data entry, and inventory management to support hotel operations.
- Coordinated with housekeeping staff to ensure timely turnover of rooms for incoming guests while maintaining cleanliness standards.
- Completed late check-ins and directed guests to rooms and facilities.
- Introduced customers to resort amenities with pleasant and helpful demeanor.
- Greeted guests at front desk and engaged in pleasant conversations while managing check-in process.
Education
Master's in International Business Relations - Economics And Business
University of Bologna
Bologna, Italy04.2021
Bachelor's Degree in Interpreting And Translation - Foreign Languages
Istituto Di Alti Studi SSML Carlo Bo
Bologna, Italy01.2019
High School Diploma -
Scientific High School A. Serpieri
Rimini, Italy01.2016
Skills
- Promotions planning
- Client Relationship Development
- Online Media Campaigns
- KPI Tracking
- Social Media Management
- Email Marketing
- Problem-Solving
- Google Analytics understanding
- Lead Generation Campaigns
- Data-driven decision-making
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Intermediate (B1)
Russian
Elementary (A2)
Personal Information
- Place of Birth: Novafeltria (RN)
- Date of Birth: 01/12/98
Timeline
Ecommerce Specialist
SCM Group S.p.A.
01.2023 - Current
Digital Marketing Specialist
SCM Group S.p.A.
10.2020 - 12.2022
Secretary
Rimini Verucchio Golf Club
05.2020 - 10.2020
Sales Assistant
Decathlon Estadriatica - P.V. Rimini
11.2019 - 12.2019
Trade Show Hostess
Italian Exhibition Group - Fiera Di Rimini
10.2019 - 10.2020
Hotel Receptionist
Hotel Tre Pini
06.2019 - 09.2019
Master's in International Business Relations - Economics And Business
University of Bologna
Bachelor's Degree in Interpreting And Translation - Foreign Languages
Istituto Di Alti Studi SSML Carlo Bo
High School Diploma -
Scientific High School A. Serpieri
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