Anna Rita Bonosi

- Negotiated commercial agreements and developed long-term partnerships with strategic distributors.
- Translated annual targets into monthly forecasts, monitoring performance and deviations vs plan.
- Performed sales data analysis (sell-in trends, volume mix, margins) to support commercial decisions.
- Drove new business development by onboarding new strategic partners across different markets.
- Implemented structured channel management in a complex, international FMCG environment.
- Worked cross-functionally with marketing, finance, operations and supply chain to ensure execution.

• Drive implementation of commercial strategies, overseeing full life cycle of sales processes and achieving sales targets within EMEA region.
• Cultivate and maintain relationships with key clients through frequent face-to-face meetings, negotiations, deal closures, and customized solutions.
• Promote good practices within sales team by managing and training agents on field, as well as sales back office team.
• Orchestrate relationships between between marketing and technical departments and key clients to successfully develop new products.
• Prepared sales presentations for clients showing success and credibility of products.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue

• Strategically directed efforts towards EMEA and North America markets, resulting in significant business growth.
• Skillfully managed end-to-end sales processes on global scale, catering to both food service and domestic sectors.
• Successfully negotiated agreements and fostered strong relationships with key accounts, resulting in improved client profitability and increased margins.
• Mentored and trained agents in field to enhance sales performance.
• Conducted monthly sales analysis and reporting, providing actionable insights.
• Produced accurate annual sales forecasts.

• Supported the sales force on the field in distributing Alpro brand in Italy (Nielsen area 1 & 2).
• Managed clients in retail and OOH channels.
• Supported sales force on field and with key clients.
• Presented detailed sell-out analysis to sales force and clients, facilitating data-driven decision-making.
• Collaborated with Marketing & Content teams to develop effective key account communication plans.
• Strategically analyzed annual sales by product category to drive successful new product launches.

• Spearheaded business development initiatives on behalf of clients, driving revenue growth in assigned areas.
• Analyzed monthly and yearly sales results to identify areas for improvement and capitalize on opportunities.
• Gathered valuable market information, enabling identification of new business prospects.

• Conducted proactive cold-calling and prospecting activities to secure new partnerships for clients.
• Analyzed monthly and yearly sales results, identifying areas for optimization.
• Capitalized on market insights to pinpoint lucrative business opportunities.
• Exhibited exceptional B2B sales acumen by consistently acquiring new clients through effective strategies.

• Executed successful cold-calling and prospecting campaigns, resulting in acquisition of new clients.
• Selling booth spaces to partner companies.
• Orchestrated organization of events, ensuring smooth execution and positive participant experiences.