Antonio Anfossi
Legnano,MI
Profilo professionale
Brand and Marketing Transformation Leader with a proven track record in driving strategic evolution for global brands. Deeply specialized in Brand Strategy and Customer Experience (CX), leveraging excellent Team Leadership and Customer Relationship Management skills to optimize processes and boost engagement.
Panoramica
30
30
years of professional experience
Esperienza lavorativa
Brand and Marketing Transformation I Market Lead Jaguar Land Rover
Accenture Song
Milan
09.2021 - ad oggi
- - Leadership of marketing and communication initiatives for global brands
- - Coordination of multidisciplinary teams on Marketing Transformation and Customer Experience projects
- - Implementation of AI and Martech solutions at scale for performance optimization
- - Support to projects and tenders for Piaggio, Maserati, Brembo, Polo Logistica-Ferrovie dello Stato
- - Leader and coordinator of global digital and content marketing projects, including the Amplifon Campaign, adapted in 2025, as creative best practices, to all Amplifon markets
- - As Market Lead Italy for Jaguar Land Rover, direction of Communication Campaigns and Retail Excellence to strengthen the positioning of the "Modern Luxury"
- - Brand-In line with Accenture Song's Marketing Reinvention approach, contribution to the redefinition of processes and operating models for more efficient, integrated and human-centric marketing, with a focus on retail excellence and customer experience initiatives for luxury and global brands
- - Support for the Accenture AI Challenge Studio for the relevance+ of strategic-creative service to brands
Coordinator & Lecturer - Master Brand Management
IED Rome
01.2020 - 11.2025
- - Lecturing and academic coordination of the Master Brand Management in Rome
- - Supervision of Brand projects/thesis with partner Companies: Jaguar, TIM, Poste, AniCura, Enel
Managing Director
Spark44
Rome
01.2016 - 08.2021
- - Management of the Italian office of Spark44 — former global joint venture with Jaguar Land Rover - leading a team of 33 professionals between strategy, creativity and operations
- - Supervised integrated Communication strategies and Campaigns for Jaguar and Land Rover
- - Support to Hubs in London, Frankfurt, Madrid to ensure alignment between global and local strategies
Partner & Client Director
Cayenne
Milan
01.2014 - 12.2015
- - Responsible for strategic communication for national and global brands
- - Management of integrated campaigns, in collaboration with creative and strategic teams
- - Leading communication and transformation projects for automotive, luxury, utilities, consumer brands
- - Development of integrated Communication Campaigns and platforms
- Key Clients: Volkswagen Group - Škoda, Edison, Candy, Hoover, Forst, Billa e Penny Market (Rewe), Piscine Castiglione, Porsche Italia
Client Service Director
Cayenne
Milan
10.2008 - 12.2013
- - Management of the development of multi-channel communication strategies for brand leaders
- - Supervision of cross-functional teams and external partners to ensure integration and innovation
- Key Clients: A2A, Edison, Forst, Candy, Hoover, ITF/Trussardi, Volkswagen Group- Škoda
Account Director - Account Manager
Cayenne
Milan
01.2003 - 09.2008
- - Joined Cayenne to support integrated communications for national and international brands
- Key Clients: Canon, Edison, Ferrero, Forst, Imetec, ITF/Trussardi, Libero, Il Giornale, Piero Milano Gioielli, Piscine Castiglione, Rewe Group/Billa, Sony, Sky, Unibet, Volkswagen Group - Skoda.
Account Executive
Dentsu (CCP)
Milan
01.1999 - 12.2002
- - Managed communication and marketing projects for international brands in the technology, consumer electronics and FMCG sectors, within the Italian headquarters of Dentsu. He has developed a strong expertise in integrated communication, customer service, and creative project management
- Key Clients: Canon, Energizer, Eugene Perma Paris, Mediaworld, Mezzacorona Wine, Rotari Dry, Roche Diagnostic, Panasonic, Sony, Taisho Pharmaceutical
Junior Account
Early Agencies (Korrente / Seet-Impress / Mayer&Co)
Milan/Biella/Milan
01.1996 - 01.1998
- - Experience in consumer goods marketing and promotional activities
- Key Clients: Rocchetta, Brio Blu Rocchetta, Uliveto
Istruzione
Law Degree -
State University of Milan
Master Marketing Communication - undefined
IED Milan
Competenze
- Collaborated with important international brands including: Jaguar, Land Rover, Volkswagen Group–Škoda, Porsche, Panasonic, Sony, Canon, A2A, Edison, Hoover, Candy, Forst, Penny Market, Mediaworld, Roche Diagnostics, Energizer, Amplifon, Piero Milano Gioielli, Trussardi (ITF), Piscine Castiglione (Myrtha Pools)
- Brand Strategy
- Customer Experience
- AI & MarTech
- Content Strategy
- Integrated Marketing
- Branding
- Marketing Communications
- Client Relationship Management
- General Management
- Team Leadership
- Marketing Transformation
Siti web
Language Skills
Italiano (native)
English (professional working proficiency-fluent)
Cronologia
Brand and Marketing Transformation I Market Lead Jaguar Land Rover
Accenture Song
09.2021 - ad oggi
Coordinator & Lecturer - Master Brand Management
IED Rome
01.2020 - 11.2025
Managing Director
Spark44
01.2016 - 08.2021
Partner & Client Director
Cayenne
01.2014 - 12.2015
Client Service Director
Cayenne
10.2008 - 12.2013
Account Director - Account Manager
Cayenne
01.2003 - 09.2008
Account Executive
Dentsu (CCP)
01.1999 - 12.2002
Junior Account
Early Agencies (Korrente / Seet-Impress / Mayer&Co)
01.1996 - 01.1998
Master Marketing Communication - undefined
IED Milan
Law Degree -
State University of Milan