ANTONIO FORTUNATO

As a Project Manager specializing in New Business Development within the Digital Marketing division at RCS MediaGroup, I played a pivotal role in contributing to the growth and success of La Gazzetta dello Sport, a leading sports editorial brand in Italy.
Key responsibilities:

• New Business Development : Actively contributed to new business development initiatives within the digital realm. Collaborated with cross-functional teams to identify and pursue digital opportunities, ultimately expanding the digital footprint of La Gazzetta dello Sport and contributing to its revenue growth.
• Digital Project Management : Oversaw all phases of the project lifecycle, from conception to online implementation, ensuring on-time delivery and meeting quality standards.
• Editorial Partnerships : Managed end-to-end editorial and marketing partnerships between Gazzetta Active and partner companies*. This involved project definition, activity planning, resource management, and operations coordination to ensure project success. (Tot. business volume jun-dic 2023: 600k €)
• Digital Analytics : Conducted in-depth analysis of traffic and user performance for Gazzetta's digital products. Compared performance against established targets and evaluated competition to inform product strategies and performance enhancements.
• DEM and Landing Page implementation : Led the conceptualization and creation of direct email marketing (DEM) campaigns and landing pages tailored to the needs and objectives of our partners. Developed compelling copy and visual elements to maximize engagement and drive conversions. Collaborated closely with internal teams and external agencies to ensure alignment with brand guidelines and campaign objectives, resulting in increased lead generation and customer acquisition for both La Gazzetta dello Sport and our partner companies.
• SEO Optimization : Conducted analysis of SEO performance, identifying improvement areas and implementing corrective actions to increase search engine visibility and achieve specific goals.
• Social Media Marketing & Influencer Marketing : Developed, implemented, and monitored social media campaigns to promote Gazzetta's digital products. Managed the GazzettaMotori YouTube channel (16,7k subscribers) and the Gazzetta Active Instagram profile (80k followers).
  Content creators' scouting activities for Gazzetta Active and GazzettaMotori social platforms.

*Adidas, Amadori, Babolat, Breitling, Brooks, Cupra, Decathlon, Diadora, Federazione Italiana Tennis e Padel, Federvolley, Foodspring, Hoka, Infront, Regione Lombardia, IBSA, Polaroid, Technogym, Zancan Gioielli

As I attended University:

• For a leading short-term luxury house rental agency, developed and implemented comprehensive marketing strategies to drive brand awareness and increase customer engagement.
• Assisted a local school in enhancing their online presence and managing social media platforms, including Facebook and Instagram
• Employed KPI software for data analysis to track campaign performance and make data-driven recommendations for improvement.
• Wrote compelling copy for Instagram posts that engaged followers and increased overall engagement rates.
• Created visually appealing graphics and video for social media posts and events, including banners, flyers, and invitations by using Adobe Photoshop and Final Cut Pro.

Key responsibilities:

• Assisted in the management and support of internationalization processes, including the mobility of students, faculty, and staff.
• Worked on the development and implementation of cooperation and exchange agreements with foreign universities.
• Supported Public Relations activities to enhance the University's visibility and reputation, including media relations and event coordination.