Arianna Ammirabile
Merchandise Planner
Carpi,Modena
Profilo professionale
Retail Merchandising and Buying professional, bringing solid experience in strategic planning and data analysis to optimize assortment and maximize sales results.
Characterized by a reliable and determined personality, I am driven by a focus on continuous growth and the proactive achievement of individual and team goals. My aptitude for learning, combined with organizational, interpersonal, and time management skills, allows me to work effectively both independently and in collaboration with cross-functional teams.
Panoramica
14
14
anni di esperienza professionale
Esperienza lavorativa
Retail Merchandise Planner
Max Mara S.r.l
Smart working
04.2021 - ad oggi
- Develop sales forecast per store/season with the Retail Planning Team
- Develop and implement merchandise planning strategies and forecasting models based on sales data
- Defining and executing assortment strategies to drive store performance and maximize profitability.
- Develop a merchandising plan by shop /season, by Base Order/ OTB, by Lifecycle (seasonal and carry-over)
- Analyze sales trends, inventory levels, and historical data to develop a merchandising plan by collections/merchandise categories/depth
- Identify opportunities to enhance the profitability of merchandise categories and take appropriate actions to achieve targets.
- Analyze sales trends and share evidence with Brand Management to develop collection structures aligned with commercial needs.
- Collaborate with buyers and inventory managers to ensure inventory levels are optimized and product availability meets customer demand.
- Work with buying teams to coordinate/monitor the buying campaign
- Collaborate with retail planning and visual merchandising teams to define the business plan for a new store, starting from the expected revenue and the store’s layout/space constraints.
Senior Retail Accessories Buyer
Max Mara S.r.l
Reggio Emilia, RE
10.2012 - 03.2021
- Starting from a purchasing budget, select the items to buy based on historical sales data, aiming to achieve the right balance between commercial demands, seasonal trends, and the collection proposal
- Determining which merchandise categorie and items to purchase and in what quantities
- Monitoring sales data and managing budgets
- Analyze sales trends and share evidence with Brand Management
- Collaborate with the Design Team to develop collection structures aligned with market trends and commercial needs.
- Visit Direct Store and evaluating feedback from customers on seasonal products
- Analyze sales trends, inventory levels, and historical data to forecast future demands and adjust replenishment strategies accordingly.
- Train the sales staff on seasonal products by organizing training seminars at the store, the headquarters, the handbag and footwear manufacturing facilities, and at leather tanneries in Tuscany.
- Define and assign sales targets to salespeople to optimize sell-through.
- Organize seasonal contests among different stores to encourage competition and increase sell-through.
- Work with marketing and visual merchandising teams to maximize product exposure and increase sales opportunities.
- Visit stores and maintain awareness of competitors and market trends.
- Staying abreast of the latest trends through industry reports, social media and fashion shows
- Working with brand management, marketing and e-commerce, to align product offerings with promotional activities.
Brand Manager - Accessories Business Unit Start-up
Max Mara S.r.l
Reggio Emilia, RE
10.2009 - 09.2012
- Support in the start-up of the Accessories BU, development of the commercial strategy in the Italy markets
- Monitor consumer trends, competitor activity, and market insights to identify growth opportunities for Max Mara Accessory Collection
- Define and build the brand image, aiming to increase brand awareness.
- Define strategies to increase brand awareness
- Work with product development, sales, and creative teams to ensure consistent brand identity across all touchpoints.
- Work with marketing and visual merchandising teams to maximize product exposure and increase sales opportunities.
- Work with design and production departments to analyze sales data and market trends to identify opportunities in the business
- Monitor selling Campaign and manage franchise client budgets, oversee sales processes, and coordinate with the sales department
Junior Accessories Sales Specialist
Max Mara S.r.l
Reggio Emilia, RE
05.2008 - 09.2009
- Presentation of the collection, starting from the storytelling of inspirations and the quality details of handbags, footwear, and textile accessories.
- Achieve the purchasing budget of each individual franchise client.
- Building and maintaining strong client relationships
Showroom Coordinator
Max Mara S.r.l
Reggio Emilia, RE
09.2007 - 09.2009
- Coordinate visual merchandising, including display installation, maintenance, and updating
- Manage showroom supply inventory and order supplies as needed.
- Greet clients, visitors, and buyers professionally, offering a welcoming atmosphere
- Manage the showroom appointment calendar, ensuring smooth scheduling and avoiding conflicts.
- Organize and supervise sample movements, including sending, tracking, and returning product samples
- Collaborate with the Logistics/Warehouse team to manage inventory discrepancies
- Assist the sales team in preparing sales campaigns and presentations.
- Prepare and update sales tools, such as lookbooks.
Sales Assistant Intern
Max Mara S.r.l
Reggio Emilia, RE
05.2007 - 08.2007
Istruzione
Laurea - Lingue e Culture Europee
Università Sapienza
RomaCompetenze
- Excellent communication and interpersonal skills, able to work collaboratively with cross-functional teams
- Stress management
- Expertise in merchandise planning systems and software, with proficiency in Microsoft Excel and Tableau
- Attention to detail and organizational skills with a passion for accuracy and precision
- Analytical and quantitative skills
- Knowledge of sales KPIs
- Budget management
- Creation of a merchandising plan
Lingue
Inglese
Intermedio avanzato
B2
Spagnolo
Intermedio
B1
Francese
Base
A2
Cronologia
Retail Merchandise Planner
Max Mara S.r.l
04.2021 - ad oggi
Senior Retail Accessories Buyer
Max Mara S.r.l
10.2012 - 03.2021
Brand Manager - Accessories Business Unit Start-up
Max Mara S.r.l
10.2009 - 09.2012
Junior Accessories Sales Specialist
Max Mara S.r.l
05.2008 - 09.2009
Showroom Coordinator
Max Mara S.r.l
09.2007 - 09.2009
Sales Assistant Intern
Max Mara S.r.l
05.2007 - 08.2007
Laurea - Lingue e Culture Europee
Università Sapienza