Arianna Francesca Brasca

Brand and corporate communications consulting for clients such as Barilla, Heineken, Emirates, Danone. Media target analysis and creation of media databases and media lists; media positioning analysis of clients and competitors; monitoring, analysis and evaluation of media coverage; creation of media content (press releases, press kits, key messages, media storytelling, media statements, Q&As, infographics, videos, photo galleries, opinion polls, etc.); ongoing management of media relations on behalf of the agency's clients and development and execution of media engagement activities, with the aim of ensuring media coverage in line with client expectations (sending press releases, meetings 1: 1, invitation to events, interviews, exclusives, press trips, media partnerships, etc.); client relationship management; participation in internal and/or client meetings and calls; participation in creative brainstorming and design of media and PR strategies for active clients and prospects; reporting.

I worked as a Media Relations Account helping to plan and execute corporate and brand events. My job involved writing and disseminating press releases, media advisories and other public relations materials with the goal of increasing awareness of the company's values and products by implementing communication strategies.

I worked as a Junior Account in the Healthcare team of the international communications agency Havas Pr. I have been involved in strategic communications, public affairs, lobbying and media relations, media training for pharmaceutical and healthcare companies such as Napisan, Prenatal, AstraZeneca, Suanfarma, Sofinnova, Bolton and many others.

Journalistic activity about Russia and the Ukraine War, the Balkans, Europe, International Relations, economics, sustainability and Energy transition . Research and information gathering to develop accurate and credible stories. Writing, editing, and content production for the Internet and digital channels.

International press office activities: updating mailing list, press review and crisis monitoring, drafting press releases and writing articles for Emergency's magazine, supporting content and event hosts.

Management of media relations on behalf of the University of Verona: production of information and news, press reviews, conception and realization of journalistic and information products, publication of articles and interviews.

I have participated as a student at the University of Milan in workshops and teaching modules to encourage joint attendance by inmates and students. The goal was to build strong social relationships and reflect together on current issues, promoting education and re-education in social coexistence.

The summer internship offered by the Mario Negri Institute allowed me to participate in experimental and clinical research projects. In particular, I personally spent 3 months working in the oncology laboratory and studying the potential of a new anticancer drug, working in the laboratories, using modern equipment, attending an up-to-date library, participating in seminars and meeting distinguished personalities from international scientific research.

Internship project for molecular dynamics study on the p-53 protein and its mutations, a key starting point in cancer research. The research project was presented to the "FAST - I giovani e le scienze" committee in Milan, and subsequent presentation of the project at the Taiwan International Science Fair (February 2017).