Atif Choksi

• At Hyuman, I manage end-to-end delivery of diverse digital projects, ranging from food & beverage e-commerce platforms to online mental health solutions.
• I work closely with clients from initial feature definition through to final product launch, bridging technical requirements, business objectives (CRO, user analytics, payment flows), and design considerations to ensure successful outcomes.
• Developed software applications using modern programming languages and frameworks.

• Currently building e-commerce sites for some of the biggest international Shopify Plus brands with a focus on performance and accessibility.
• Collaborated with designers to implement user-friendly interfaces and improve usability.
• Developed reusable components that can be used in future projects with minimal effort.

• Used Material-UI as a library for UI/UX components.
• Atomic design for the organisation of our codebase.
• Storybook for documentation purposes and to keep track of the developed components.
• Develop re-usable, maintainable, cross-platform technologies.
• Work on refactoring legacy code on Shopify theme.
• Tech-debt analysis and resolution.
• Work with a number of different departments to create technical designs and implementation plans.
• Develop transactional email on Klaviyo and pair it with the client flow on our website.
• Developed user interfaces using React and JavaScript for dynamic web applications.

I've worked in a Service development team that manages clients like Ferrari, Marni, and Jil Sander stores.

In the team, I had the role of a Developer on the front-end side.

My main activities included:

• Develop re-usable, maintainable cross-platform HTML5, CSS3 and JavaScript, and other frontend technologies.
• Work with MVC .NET server-side infrastructure and third-party technology partners to build, integrate, and deploy web application functionality.
• Work with the project technical lead to create technical designs and implementation plans.
• Weekly load testing, daily monitoring, and performance analysis.
• Lots of various 3rd party integrations (payment providers, deployment pipeline, test automation, etc.).
• Reverse engineering and refactoring legacy code.
• Designing performance optimisation solutions.
• Working closely with the business department (Clients, and Business Analyst) on requirements analysis/decomposition and UX.
• Collaborated with cross-functional teams to launch promotional campaigns effectively.