Attilio Ruffo

Business Angel, Investor and Advisor for companies focused on sustainability and innovation

• Launched marketing activities for new product lines and market penetration.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Increased brand awareness by developing and implementing innovative marketing campaigns.

• Lead PR, Marketing and Communication Team, to develop and execute integrated strategic Marketing plans to increase Brand reputation and support Company revenues.
• Working alongside Business Development Team to create strategic partnership and commercial strategies to support Sustainable Business Transformation
• Enhanced brand visibility by developing and implementing strategic integrated marketing and communication plans.

• Streamlined internal and external communication processes, fostering collaborative work environment across departments.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Oversaw creation and execution of ATL and BTL marketing plans and activities
• Created and managed social media campaigns to increase brand engagement.

• Developed and executed targeted Marketing and Communication strategies and activities, leading to expansion of company''s client base in North and South America.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Increased company growth through collaborations and partnerships
• Lead company's Marketing and Communication Team, being in charge of
  - Press and Public Relations
  - Auto Shows
  - Product Launches
  - Marketing communications
  - Marketing Events
  - North American motors ports

• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Leveraged analytics tools to track campaign performance metrics for continuous improvement in communications strategy effectiveness.
• Consolidated messaging guidelines, ensuring brand consistency across all channels and departments.
• Coordinated timely press releases announcing company news, achievements, or awards received by organization.
• Collaborated with HR to enhance employee onboarding experience through effective communication materials.

• Executed comprehensive communication plans that Brand development and awareness.
• Led strategic development and implementation of integrated communication and marketing plans.
• Streamlined internal communications processes, fostering more collaborative and efficient work environment.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Led cross-functional teams to execute integrated marketing campaigns, strengthening brand positioning
• Mentored local personnel on best practices and protocols to maximize productivity.
• Created and executed integrated, online and direct marketing campaigns.
• Managed public relations efforts, securing positive media coverage and enhancing company reputation.

• Oversaw team of communications and media relations professionals with focus on achieving PR results.
• Developed integrated branding and public relations strategies.
• Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.
• Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
• Created detailed timelines and budgets for events to meet all deadlines and KPI results
• Elevated brand experiences at trade shows and conferences by designing eye-catching booth displays.

• Served as primary point of contact for Italian and international media inquiries, both for Formula One and road cars, fostering trust and transparency between organization and journalists.
• Created and executed targeted PR activities to raise awareness of products and organization initiatives.
• Created compelling press releases and pitch letters, securing positive coverage in local and national publications.
• Contributed to event planning efforts, coordinating logistics for successful press conferences and media briefings.