Jira
Avner Azulay
Product Director
Kiryat Motzkin
Summary
Results-driven Product Director with 10+ years of experience leading B2B, B2C, and B2B2C digital products. Specializing in AI integration, BI tools, and Agile methodologies , I have a proven track record of driving multimillion-dollar growth, scaling cross-functional teams, and delivering user-focused solutions that align product strategies with business objectives in competitive markets.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Product Director
Zaffic
01.2023 - Current
- Own P&L management, shaping business strategy, product vision, and roadmap to drive sustainable growth.
- Grow mobile app revenue 30% YoY by identifying market gaps and delivering customer-centric solutions across B2B, B2C, and B2B2C ecosystems.
- Lead a 15-person cross-functional team to launch 5+ high-impact features, aligning with mobile ecosystem trends and industry standards.
- Define and execute the business roadmap and long-term vision, ensuring alignment with market demands and company objectives.
- Drive data-informed decisions, boosting user engagement 20% through targeted optimizations and MVP iterations.
Product & Development Manager
Zaffic
01.2019 - 01.2023
- Scaled three product lines, driving 25% user growth through in-depth market research and data-driven optimizations
- Cut time-to-market by 20% by fostering collaboration between marketing and engineering teams.
- Streamlined release cycles, collaborating with development and QA teams to ensure high-quality product deployments while minimizing technical debt.
Product & Projects Manager
Kinitos
01.2018 - 12.2019
- Scaled three product lines, driving 25% user growth through in-depth market research and data-driven optimizations.
- Cut time-to-market by 20% by fostering collaboration between marketing and engineering teams.
- Streamlined release cycles, collaborating with development and QA teams to ensure high-quality product deployments while minimizing technical debt.
Projects Manager | QA Team Leader
Kinitos
01.2014 - 12.2018
- Managed mobile app projects and QA operations, delivering 99% bug-free releases.
- Optimized testing and release cycles, enhancing efficiency across development teams.
- Increased app rankings by 15% through analytics-driven feature enhancements and user engagement strategies.
- Led end-to-end execution of product initiatives, aligning them with marketing and business objectives.
Education
B.A - Information Technology Systems Management
Yezrael Valley College
Israel 09.2010 - 10.2013
Skills
Product development strategy
Product vision
Product launch planning
Product team leadership
Business expansion planning
Market entry strategy
Agile MVP creation
KPI analysis
Project roadmaps
Product development strategy
Phone
+972-543045467
Software
Monday
Google Analytics
BigQuery
Accomplishments
- Collaborated with team of 15 in the development of a new App and website in the GCC market.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
HybridImportant To Me
Work-life balanceCompany CultureCareer advancementLanguages
Hebrew
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Product Director
Zaffic
01.2023 - Current
Product & Development Manager
Zaffic
01.2019 - 01.2023
Product & Projects Manager
Kinitos
01.2018 - 12.2019
Projects Manager | QA Team Leader
Kinitos
01.2014 - 12.2018
B.A - Information Technology Systems Management
Yezrael Valley College
09.2010 - 10.2013