Ayse Coskuner

• Formulates digitalization strategies, determines strategic positioning, and conducts trend analysis related to digital transition scenarios across various industry verticals (B2B, B2B2C). She also applies these strategies to Cloud Computing, identifying business opportunities for selected industries.

• Actively looking for potential partnership opportunities among technology vendors, startups, and innovative SMEs. From May 2023 to February 2024, also collaborated with TIM’s Open Innovation Department, scouting for innovative startups/PMIs with aim of forming partnerships or engaging in M&A activities.

• Conducted strategic and trend analysis of digitalization scenarios and digital market trends, focusing on new digital business models and industry evolution in alignment with the company’s business portfolio.

• Analyzed both “Consumer” and “Enterprise” markets with a focus on IoT / IIoT and enhanced supporting technologies such as AI, AR/VR, and Cybersecurity.

• Developed competitive analysis and benchmarking strategies to understand competitors’ performance and the tactical and strategic drivers behind such performance.

• Proposed a strategic monetization project for 5G, based on 4.5G and other assets already owned by TIM, to the C-Level management.

• Managed activity of partnership scouting and tracking activities of peer players (vendors and Telcos), in line with the business priorities of the company.

• Enhanced marketing strategies, closely monitoring industry developments and consumer preferences.
• Conducted in-depth competitor analysis and identifying emerging trends.