BEATRICE TORNAGHI

Ecommerce Digital Asset Management (DAM) Platform

• Implementation and testing of the TO-BE DAM Platform designed during the assessment phase of the project, covering 3 pilot geographical areas (DE, UK, and FR).
• Responsible for supporting the transition of client's AS-IS way of working to the new centralized tool, training of the users (Key User Training, End Users Acceptance Test, End User Training), Go-Live and post Go-Live support.

Marketing Digital Asset Management (DAM) Platform

• Assessment of client' AS-IS processes and architecture landscape and design of TO-BE solution for global marketing processes and assets storage. Implementation and testing of the TO-BE DAM Platform designed during the assessment phase.
• Responsible for producing project's deliverables and supporting the transition of client's AS-IS way of working to the new centralized tool.
• Responsible for training of the users (Key User Training and End Users Acceptance Test, End User Training).

Client: Multinational company in the food, beverages and confectionary industry.

Article publication

• Responsible for writing, editing and publishing articles for the fashion, news and lifestyle categories. Articles were written on WordPress and published three times a day.

MAM-e Fashion Dictionary

• Responsible for adding new lemmas to the fashion dictionary and translating them for the English fashion dictionary and SEO them
• Responsible for public relations with fashion houses' media centers to update lemmas and publish daily articles based on their press releases
• In charge of weekly newsletter, sent through Sendinblue.
• Responsible for monitoring and creating reports from data from Google Analytics and Semrush.

Consulting project for Viandanti Teatranti

Scope of the project: launch team building activity for companies done thorough theater

• Responsible for internal and external analysis to understand the company and the market
• Responsible for competitors analysis (both in the team building market as well as more specifically in the market of team building associated with theater)
• Delivered a business proposal for our client and some tools they could use to better organize their activities.