Bruna Ducci Göhr
Dublin
Summary
Hello, I'm Bruna from Brazil. I hold a degree in Advertising and Marketing at Pontifical Catholic University of Paraná. I have experience as a Paid Media Analyst, specializing in digital campaign operations and planning, with a focus on E-commerce B2B and B2C.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Media Analyst
Driven
10.2023 - 12.2024
- Implementing campaigns on Meta, Google Ads, TikTok, DV360 (basic), Pinterest, Bing, Kabum and Amazon Ads
- Retail Media
- Creating monthly tactical media plans for B2C and B2B e-commerce
- Developing strategic media plans for B2C and B2B markets
- Conducting negotiations with new partners
- Automating spreadsheets for daily monitoring
- Performing strategic customer analysis
- Organizing new media projects
- Monitoring daily goals and performance metrics
- Optimizing campaign performance
- Analyzing weekly results
- Conducting weekly performance reviews with clients
- Implementing new processes and procedures
- ROAS 1000 in Retail Media during Black Friday, annual revenue target achieved 3 months ahead of schedule, ROAS 14 within 2 months of operating a new B2B account.
Clients: Tramontina, Kablin, Bartofil, PlayStation
Digital Media Analyst
I-cherry
04.2022 - 10.2023
- Creating monthly e-commerce media plans
- Creating brand campaign media plans
- Daily monitoring of goals
- Optimizing performance campaigns
- Analyzing weekly results
- Conducting weekly performance reviews with clients
- Implementing campaigns on Meta, Google Ads, TikTok, DV360 (basic), Pinterest, and Bing
- Organizing new processes
- Weekly planning based on Agile Methodology - Scrum
- Clients: Movida e Grupo Estée Lauder Companie (MAC, EstéeLauder, Too Faced, La Mer, Jo Malone, Clinique)
Digital Media Assistant
Opus Múltipla
05.2021 - 04.2022
- Creating insertion orders
- Sending insertion requests and campaign materials to media publishers
- Monitoring implementations via media publishers and conducting "checkings"
- Monitoring results via media publishers
- Creating material requests with the main specifications for each digital format
- Creating reports and conducting monthly analyses of campaign results
- Assisting with media planning for small campaigns
- Implementing campaigns on Facebook Ads
- Performing specific optimizations on Facebook Ads
- Managing relationships and maintaining contact with media publishers
- Training and supporting interns
- Onboarding new employees and teaching the agency's processes
- Clients: O Boticário, Subway, Tô.que.Tô
Digital Media Intern
Opus Múltipla
06.2020 - 05.2021
- Creating of insertion orders
- Sending insertion requests and campaign materials to media publishers
- Monitoring implementations via media publishers and "checkings"
- Monitoring results via media publishers
- Creating of material requests with the main specifications for each digital platform
Freelancer in Digital Marketing Social Media
Freelancer
04.2019 - 11.2020
- Research on customer areas
- Administration of clients' Instagram and Facebook
- Production of content for pages
- Creating posts
- Content programming
Education
Bachelor's Degree in Advertising And Marketing - Graduated in Advertising And Marketing
Pontifical Catholic University of Paraná (PUCPR)
Curitiba, Paraná, Brazil 01.2023
Skills
- Google Ads
- Meta
- Google Analytics 4
- Microsoft Ads
- Pinterest Ads
- Tiktok Ads
- Office 365
- Roi Hunter
- Criteo
- Retail Media
- Amazon Ads
- Media planning and Buyer
- Advertising strategy
Certification
- Paid Media Analyst training course by EFAMAP
- Meta Supervised Certification
- Google Ads Certification
Languages
English
Portuguese
Italian
Contact
- Whastapp +55 41 99649-8529, Brazil
- Phone, +39 344 690 9242, Italy
- Email, brunaduccigohr@hotmail.com
Key Clients
Boticário, Subway, Tô que Tô, Movida, MAC, Too Faced, La Mer, Jo Malone, Clinique, Estée Lauder, Tramontina, Klabin, Bartofil, PlayStation
Soft Sikils
Organized, Persistent, communicative, flexible, resilient and positive.
Timeline
Digital Media Analyst
Driven
10.2023 - 12.2024
Digital Media Analyst
I-cherry
04.2022 - 10.2023
Digital Media Assistant
Opus Múltipla
05.2021 - 04.2022
Digital Media Intern
Opus Múltipla
06.2020 - 05.2021
Freelancer in Digital Marketing Social Media
Freelancer
04.2019 - 11.2020
Bachelor's Degree in Advertising And Marketing - Graduated in Advertising And Marketing
Pontifical Catholic University of Paraná (PUCPR)
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