Carlo De Marco

I joined Bee2Link driven by the strategic vision that Tech and specialized software are now the predominant and indispensable drivers of Global Automotive Retail. My unique profile—combining extensive experience in physical retail and financing with deep tech expertise—allows me to bridge the gap between traditional operations and digital innovation.

Key Responsibilities & Focus:

• Team Leadership: Leading a cross-functional team of 6 professionals across Sales, Marketing, and Training to drive brand growth and operational excellence in the Italian market.
• Digital Transformation: Deploying cutting-edge software solutions tailored for the automotive sector, fueling the growth of major retail groups like Cosmobilis Group.
• Industry Relations: Consolidating high-level partnerships with both OEMs and National Dealer Networks, positioning the company as a key enabler of distribution network modernization.
• Strategic Consulting: Leveraging my background in financing and retail management to implement tech solutions that deliver measurable ROI and streamline sales processes.

Head of sales and commercial operations in Italy for JCB dealer network ( 20 legal entities) with more than 100 milion of total turnover. Strong collaboration with marketing and product team colleagues.

As Country Sales Manager, I spearheaded the national commercial strategy, consolidating the brand's presence in the Italian market by optimizing the distribution network and fostering robust B2B partnerships.

Key Responsibilities & Achievements:

• Market Share Growth: Orchestrated a significant increase in national market share, driving it from 4% to 6% (a +2% absolute gain) within a two-year tenure.
• Sales Network Management: Coordinated and scaled the dealer network across Italy, implementing high-performance standards and advanced KPI monitoring systems.
• B2B Business Development: Cultivated strategic agreements with major Key Accounts and rental companies, leveraging my financing management expertise to deliver structured purchasing and leasing solutions.
• Commercial Strategy: Defined annual sales blueprints and managed national budgets, with a dedicated focus on product positioning within a highly competitive landscape.

• Responsible for Passenger Car sales with the aim of increasing sales Regional performance in North of Italy
• Direction and supervision of sales activities and local marketing plans
• Control of dealers financial kpi
• Research and development of a network of dealers
• Coordination of dealers digital transformation in order to improve the BDC and CRM tools
• Reporting to Sales Director
• I drive a team of 4 people to follow the sales activities of 48 dealers with 20,000 cars for years sold (50% of total Hyundai in Italy)

• Management and coordination of a group of dealers in Milan area
• Orders and stock management, dealer support aimed to target achievement
• Control of the standards alignment ordered by national sales company and of the customer satisfaction index

• Project leader for the rebuilding and expansion of the commercial vehicles business division in the dealer network
• Driving a team of 7 people and responding to Head of department
• Training of sales dealer force to make them achieve professional and specific skills about CV and B2B market
• Research and development of Long rent solutions to offer to fleet companies

• Reporting to the Ford fleet manager I worked for the development of used cars business management
• From by-back commercial strategy to car repair actions, value estimation and guarantees for customers
• The task was to activate online and offline processes for supplying and sale of used cars

• Direct sales experience
• Coordination of a four people team and management of the show room sales activities