Carmelita Di Brindisi
Summary
Dynamic visual merchandising professional with a proven track record at H&M, enhancing brand visibility and driving sales through strategic product placement and innovative displays. Skilled in employee coaching and creative vision, I excel in collaborating with teams to execute impactful marketing campaigns, ensuring a consistent and engaging customer experience across all locations.
Overview
9
9
years of professional experience
Work History
Area Visual Merchandiser
H&M Hennes & Mauritz
01.2024 - Current
- Promoted brand consistency by implementing corporate visual guidelines across all store locations within the assigned territory.
- Performed regular store visits to monitor visual standards, provide feedback, and offer support to local teams as needed.
- Assisted in special event planning, including coordinating product launches and in-store promotional activities to drive foot traffic and sales growth.
- Maintained a comprehensive understanding of product lines and seasonal trends, enabling the creation of relevant and timely visual displays that resonated with customers.
- Trained retail staff in proper visual merchandising techniques, resulting in a consistent brand image across multiple locations.
Visual Merchandising Manager
H&M Hennes & Mauritz
10.2021 - 01.2024
- Increased sales revenue by strategically placing high-demand products in visually prominent areas.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Spearheaded visual merchandising for H&M by creating strategic presentation plans.
- Contributed to company growth through targeted visual merchandising efforts that aligned with overall business objectives.
- Collaborated with cross-functional teams to execute seasonal promotions and marketing campaigns, driving customer engagement.
- Trained new staff on visual merchandising standards and practices, ensuring consistency across all store locations.
Visual Merchandising Manager
COS
01.2019 - 10.2021
Sales Assistant
COS
04.2016 - 01.2017
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Evaluated store performance and made recommendations for changes to optimize sales.
Education
Scientific
High School
Puglia07-2006
Skills
- Workload planning
- Creative vision
- Sales strategy
- Employee coaching
- Problem-solving
- Teamwork and collaboration
- Clear communication
- Detail-oriented
Languages
English
Bilingual or Proficient (C2)
Websites
Timeline
Area Visual Merchandiser
H&M Hennes & Mauritz
01.2024 - Current
Visual Merchandising Manager
H&M Hennes & Mauritz
10.2021 - 01.2024
Visual Merchandising Manager
COS
01.2019 - 10.2021
Sales Assistant
COS
04.2016 - 01.2017
Scientific
High School
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