Carolina Malagon
Torino
Summary
With a creative background in communication and product marketing, I bring determination, a performance-driven mindset, strong interpersonal skills, and intercultural sensitivity to collaborative team environments.
My business acumen encompasses project management, marketing, strategic communication, product launch, and budgeting.
I am passionate about driving results and thrive in dynamic settings where I can leverage my skills to make a meaningful impact.
Overview
9
9
years of professional experience
Work History
Jeep - Brand and Product Communication
Stellantis
06.2022 - Current
- Develop press brand content in alignment with product communication strategy.
- Create compelling press materials, including press releases, media kits, and multimedia assets, to effectively communicate product's features, benefits, and value proposition.
- Work closely with cross-functional teams to ensure consistent messaging and alignment with overall marketing and communication strategy.
- Diligently track budget utilization and expenditure, proactively seeking opportunities for enhanced cost-effectiveness.
- Supporting product launches by identifying, creating, and executing press events and opportunities that captivate audiences, generate media coverage, and drive product awareness and adoption.
- Coordination of all markets in Enlarged Europe.
- Support the prelaunch activities of the Jeep Avenger, the first all electric Jeep with a digital campaing that resulted in more than 12Mio views and PR activities that lead to the Car of the Year 2023 award.
Corporate Leadership Development Program - Audit
Stellantis
10.2019 - 06.2022
- Participant in a two-year Corporate Leadership Development program (CLD) led by the Stellantis Internal Audit department.
- This dynamic program is specifically crafted to cultivate the next generation of leaders, providing immersive on-the-job opportunities to work on impactful assignments across various functional domains including industrial, commercial, and corporate sectors.
- Dive deep into the heart of our organization, actively analyze company processes, identify risks, and develop actionable plans to drive enhanced operational efficiency.
Jeep - Accessories Product Planner
Stellantis
11.2018 - 10.2019
- Leverage market and competitor analysis to understand customer needs for aftermarket vehicle accessories.
- Establish the necessary requirements and specifications (aesthetics, functionality, materials, and costs) for the products.
- Conduct a comprehensive analysis of costs, pricing, and potential volume forecasts to assess and determine the products to be developed.
- Collaborate closely with the engineering department to oversee the end-to-end development process of products, ensuring seamless coordination until final delivery in the warehouse.
- Support in producing marketing materials, including product catalogues, videos, and flyers, to effectively communicate product offerings to customers.
- Collaborate in delivering compelling product presentations at Press events.
Junior Industrial and Graphic Designer
RBStampa
09.2015 - 05.2016
- Creating and developing graphic designs and visual assets to support communication and branding objectives for a range of clients.
- Participated in the design process, transforming imaginative concepts into visually compelling materials.
Internship - Junior Designer
Zientte
07.2014 - 09.2014
- Member of the Design Team involved in a hotel furnishing project.
- I contributed to the development of products, utilizing skills in 3D modeling, blueprinting, prototyping, and creating production manuals. Through my contributions, I helped bring the design concepts to life, ensuring that the furniture pieces were not only visually appealing but also suitable for mass production.
Education
Master of Science - Ecodesign - Systemic Design
Politecnico Di Torino
Torino, Italy02.2016
Bachelor of Science - Industrial Design
Pontificia Universidad Javeriana
Bogota, Colombia07.2014
Skills
- Project Management
- Strategic Marketing
- Business Process Improvement
- Strategic Communication
- Product Launch
- Budget Management
- Cross Functional Team Leadership
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
Timeline
Jeep - Brand and Product Communication
Stellantis
06.2022 - Current
Corporate Leadership Development Program - Audit
Stellantis
10.2019 - 06.2022
Jeep - Accessories Product Planner
Stellantis
11.2018 - 10.2019
Junior Industrial and Graphic Designer
RBStampa
09.2015 - 05.2016
Internship - Junior Designer
Zientte
07.2014 - 09.2014
Master of Science - Ecodesign - Systemic Design
Politecnico Di Torino
Bachelor of Science - Industrial Design
Pontificia Universidad Javeriana
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