CAROLINA MARTOS VELÁZQUEZ

LUXURY ACCESSORIES

• Sales Representative | Coordinate appointments, showroom visits and activities. Identify strategies, priorities, and action frameworks (commercial, promotional activity, marketing, management, reporting, etc.).
• Back Office Support | Track and following each part of the process until the final product as well with the commercial targets.
• Project Magement | Budget administration and management, including supplier payments, external staff coordination, and oversight of all incoming visual merchandising materials.
• Event & Social Media Coordinator | Brand recognition, capture market trends through external events. Coordination of Pop Up events, from planning to execution. Development and implementation of integrated communication strategies to increase brand visibility. Collaboration with influencers and key industry figures to promote the brand.
• Visual Merchandiser | Training staff, managing in-store display spaces, window displays, sales analysis to optimize product placement and increase inventory turnover, development of merchandising plans to maximize product visual impact, inventory monitoring to ensure timely updates of the sales floor, creation of seasonal and promotional window displays, product labeling, product placement and cross-selling optimization.

• Responsable counter manager | Key holder, managed the assigned team, performance monitoring, overseeing task allocation and responsibility assignment.
• Beauty advisor & sales | sales assistant

• Sales and management assistant | Key holder, administration support such as controlling paper workflow and daily assisting stores inside the country, planned and organized assigned events, such as temporary Pop Up's, managing the calendar to prioritize and accommodate high-priority tasks.

• Sales and management assistant.
• Administrative and management responsibility
• Beauty advisor
• Key holder

• Beauty Advisor and Lead Makeup Assistant for fashion runways
• Sales assistant
• Management assistant

• Community management and client social media oversight, including daily monitoring and updates of promotions, events, and multimedia content across brand channels.

Clients included: Everyteen, Finca Sala Vivé by Freixenet, Vuela en Globo, Mars Chocolate & Pedigree.

• Provided support in project development and follow-up, contributing creative input across campaigns and content production.
• Public Relations – Advertising and Communication Agency. Previously collaborated with the agency as a freelance professional since 2012, developing creative concepts and art directing photo and video shoots.

• Designed, developed and implemented projects for social and educational events of the university.
• Public relationships, related with the local community and media and educational or social events outside the university.
• Established “Día Verde UVM” as a commemorative day to promote ecological and environmental student projects boosting all kind of initiatives along with the state support, and leading all the cooperatives with brands and partnerships.

Non-Governmental Organization (NGO)

• Designed and developed an image project, in order to approach the students with right patterns on how to develop their own image and encouraging them with values to a better self esteem.