Cecilia Frigerio
Milano
Summary
Strategist and Project Manager with over 8 years of experience in digital communications, with a proven track record in Content Strategy, Trend Analysis, and data-driven decision-making across diverse industries. My experience across media, entertainment, and lifestyle brands has refined my ability to craft innovative strategies that resonate with audiences. Curiosity fuels my work; I love asking the right questions, uncovering insights, and building stories that engage and inspire.
Previous work includes projects for Pantene, Fujifilm, Chilly, Kia Motors, Lemonsoda, Autry, Armani, Sony Pictures, NeN energia, and unobravo.
Overview
8
8
years of professional experience
Work History
Digital Strategist & Account Manager - Brand Partnership
SiVola
Milano
12.2023 - Current
- Content Strategy: designed and executed high-impact content strategies for digital campaigns, contributing to increase in user engagement on partner platforms (unobravo, Fujifilm, SonyPictures, NeN).
- Trend Analysis: provided editorial expertise and content best practices to cross-functional partners across the marketing organization.
- Performance Analysis: defined and tracked key metrics for content marketing success and regularly evaluated how content is performing in terms of views, conversions, etc.
- Project Management: executed content projects from start to finish, including project management (kickoff, timelines, review).
- Stakeholder Collaboration: managed internal stakeholder input to ensure quality and alignment and ensured a robust distribution strategy for each content asset.
Digital Strategist & Project Manager
Freeda Media
Milano
10.2022 - 12.2024
- Project Management: oversee the entire project lifecycle, from strategy development to execution, ensuring seamless coordination across teams, timely delivery, and alignment with business objectives.
- Content Strategy : manage editorial content for major brands such as Pantene, Kia Motors, Armani, Autry, LemonSoda.
- Data-Driven Insights: established KPIs and analyzed content performance, delivering insights that informed adjustments to improve campaign outcomes.
- Cross-Industry Expertise: oversaw projects across entertainment, beauty, automotive, and lifestyle sectors, ensuring consistency in strategic objectives and creative quality.
- Stakeholder Management: liaise with cross-functional teams, external agencies, and senior leadership to ensure strategic alignment and impact.
- Executive Reporting: delivered high-quality presentations and reports, highlighting key trends and actionable insights.
Digital Strategist & Project Manager
The Maptique Studio
Milano
09.2019 - 10.2022
- Digital Strategies: lead and support with the development of creative and communications strategies for brands projects (mostly startups).
- Omnichannel Strategy: develop and implement integrated marketing strategies across multiple digital touchpoints, ensuring consistency and effectiveness.
- Performance Marketing: collaborate with media teams to optimize paid campaigns based on strategic objectives and data-driven insights.
- Accounting & New Business cultivate and strengthen client relationships, providing strategic guidance and thought leadership that enhances our partnerships and support with new business development.
- Mentoring: mentor junior team members (+7) with the intent of guiding them and help them grow.
Communication & PR
La Perla
Milano
07.2017 - 07.2019
- PR: Edited press releases, monitored press reviews, and created monthly PR reports to support strategic marketing efforts
- Event Management: collaborated with the events team to plan and execute promotional events, driving increased media coverage
- Budget Management: budgeting, contracting and invoicing all the suppliers
Education
Master degree's - Cinema & Media Studies
Università degli Studi di Torino
Torino01.2024
Digital Marketing - Big Data
IED
Milan01.2019
Bachelor - Intercultural Communication
Università degli Studi di Milano Bicocca
Milano, IT01.2016
Skills
- Project Management
- Strategic Thinking
- Time management
- Budget management
- Team mentoring
- Creative strategy
- Client relationship management
- Executive reporting
- Trend analysis
- Omnichannel strategy
- Decision-Making
- Teamwork and collaboration
Languages
Italian
First Language
English
Proficient (C2)
C2
Spanish
Intermediate (B1)
B1
Timeline
Digital Strategist & Account Manager - Brand Partnership
SiVola
12.2023 - Current
Digital Strategist & Project Manager
Freeda Media
10.2022 - 12.2024
Digital Strategist & Project Manager
The Maptique Studio
09.2019 - 10.2022
Communication & PR
La Perla
07.2017 - 07.2019
Master degree's - Cinema & Media Studies
Università degli Studi di Torino
Digital Marketing - Big Data
IED
Bachelor - Intercultural Communication
Università degli Studi di Milano Bicocca
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