Nature lover – sailing and trekking enthusiast Art & literature fan Passionate traveler, eager to explore different cultures and social contexts Volunteering: Italian language tutor for immigrants
Chiara Belladelli
Product & Category Management| Strategic Planning| Market Coordination
Milan,MI
Summary
Marketing Manager with 16+ years in Product, Category & Strategy | Multinational Experience
Results-driven Marketing Manager with over 16 years of experience across multiple roles in multinational companies in the white goods industry. Proven track record in product and category management, strategic marketing, and business development. Skilled in developing new go-to-market strategies, leading cross-functional teams, and driving continuous process improvements.
Known for a proactive, strategic mindset, problem solving and a passion for turning challenges into growth—for business, teams, and individuals.
Overview
2026
2026
years of professional experience
3
3
Languages
Work History
Regional Product Manager Cooking
Beko Europe
Milan
01.2025 - Current
- Provided ongoing marketing support to local markets for new product launches, driving full range deployment across segments; contributed to a +6% volume and +1% revenue increase
- Led coordination of 7+ cross-market initiatives, supporting portfolio extension and cost optimization
- Developed structured tracking tools and weekly reviews, improving cross functional alignment and becoming a go-to reference for marketing strategy
- Aligned global product roadmaps with market needs
Category Business Manager Cooking EMEA
Whirlpool EMEA
Milan
10.2019 - 12.2024
- Led an innovative Go-To-Market cross functional workstream to boost Built-In premium launches, identifying key activations to address trade and premium consumer needs (e.g. demo truck activation, concierge service packages)
- Developed a new methodology to optimize NPIs models definitions, ensuring configurations tailored to markets' need (-50% vs standard procedure)
- Initiated cross-category range reviews to optimize product mix, reduce complexity (+10% reduction) and align launch plans across multiple markets
- Demonstrated leadership by guiding teams and markets through several investments approvals and business case discussions (+40M€ investments)
Product Manager Dryers EMEA
Whirlpool EMEA
Comerio
11.2015 - 10.2019
- Followed the integration of Indesit and Whirlpool dryers platforms (+20M€ investments), defining new product offer for the EMEA region
- Developed innovation strategies based on consumer insights and competitive analysis (innovative anti-shrinking care)
- Executed product leadership roadmap in alignment with long-term strategy shaping tailored value proposition per each brand
Strategic Planning Manager
Whirlpool EMEA
Comerio
05.2015 - 11.2015
- Worked closely with the EMEA Senior Leadership Team on the Long-Range Plan and Board-level presentations to establish vision, mission, and objectives for the new Indesit-Whirlpool integration
- Presented findings from market analyses to senior management team, providing valuable insights for decision-making processes.
Marketing Commercial Planner
Indesit Company S.p.A.
Milan
09.2013 - 05.2015
- Supported commercial excellence by sharing best practices across markets and contributing to the development of an e-learning platform.
- Developed a centralized Marketing & Commercial SharePoint to enhance product launch readiness and cross-team collaboration
Commercial Marketing Specialist Dryer
Indesit Company S.p.A.
Milan
04.2012 - 08.2013
- Supported the execution of category marketing plans across key markets, ensuring alignment between local and regional priorities.
- Conducted in-depth quantitative and qualitative market analyses to inform new product launches, business reviews, and mid-to-long term strategic planning.
Returns Sales Manager
Indesit Company S.p.A.
Fabriano
12.2008 - 04.2012
- Responsible for the coordination of the sales of second choice and obsoletes products across Europe
Internship at Consumer Service Department
Indesit Company Polska
Lodz
2008 - 2008
Education
Scholarship Advanced Business Diploma - Foreign Trade| Business Russia And East Europe
ICE (National Institute For Foreign Trade)
Naples 04.2001 -
No Degree - Russian Economy
VAVT - Russian Academy For Foreign Trade
Moscow 04.2001 -
Bachelor of Arts - Foreign Languages And Literatures
University of Bologna
Bologna 04.2001 -
Skills
- Product category strategy
- Strategic problem solving
- Enthusiasm to embrace new challenges and growth mind-set
- Proactivity, resilience
- People Management
- Portfolio optimization & Channel strategy
- Business development
- Product management, from definition to Go-to-market execution
- Product category strategy
Interests
Timeline
Regional Product Manager Cooking
Beko Europe
01.2025 - Current
Category Business Manager Cooking EMEA
Whirlpool EMEA
10.2019 - 12.2024
Product Manager Dryers EMEA
Whirlpool EMEA
11.2015 - 10.2019
Strategic Planning Manager
Whirlpool EMEA
05.2015 - 11.2015
Marketing Commercial Planner
Indesit Company S.p.A.
09.2013 - 05.2015
Commercial Marketing Specialist Dryer
Indesit Company S.p.A.
04.2012 - 08.2013
Returns Sales Manager
Indesit Company S.p.A.
12.2008 - 04.2012
Scholarship Advanced Business Diploma - Foreign Trade| Business Russia And East Europe
ICE (National Institute For Foreign Trade)
04.2001 -
No Degree - Russian Economy
VAVT - Russian Academy For Foreign Trade
04.2001 -
Bachelor of Arts - Foreign Languages And Literatures
University of Bologna
04.2001 -
Internship at Consumer Service Department
Indesit Company Polska
2008 - 2008
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