Chiara Monticelli
Monza
Summary
Dynamic marketing professional specializing in global product strategy and market expansion, with a proven track record of developing and executing innovative marketing campaigns. Recognized for fostering collaboration within teams and demonstrating adaptability in fast-paced environments. Committed to leveraging strategic insights to propel brand growth and achieve organizational objectives.
Overview
11
11
years of professional experience
Work History
Senior Global Product Marketing Manager
KIKO Milano
10.2021 - Current
- Responsible for Kiko Global strategy and marketing plan for Local Markets and previous for Collections managing a Team of Product Managers and directly reporting to the Global Product&Portfolio Director.
- Leading the Global Product Innovation plan and development for the next 12-18 months with a focus on China, Middle East and India;
- Development of 360 Marketing and Communication strategy for all launches and across all relevant Touchpoints in collaboration with Trade Marketing, Packaging Design, PR&Digital, Finance, Sourcing;
- Capturing Trends, Consumer, Brand and Category knowledge to develop new Consumer Insights;
- Tracking Market and competition to identify market opportunities;
- Analyzing each launches to provide recommendations for the future plan development;
- Leading the project P&L including volume forecast, pricing, product;
- Responsible of the Marketing budget for the Local Communication.
Product Marketing Manager Givenchy
LVMH P&C
01.2020 - 09.2021
- Responsible for Givenchy operational marketing plan in Italy: in charge with fragrance, makeup and skincare plans with a directly report to Fragrance Brands Marketing Director.
- Development of 360 marketing plans for all launches in collaboration with other Departments;
- Management of forecast to correctly build the Marketing Plan: sellout and sellin analysis, sales product and posm forecast in line with Gross Sales and Objective of the brand declared during the Budget Review;
- Management of quotas for new launches and catalog products with the aim to provide each launch with the right quantities per month;
- Management of POSM budget (1040sku and 2mio€) being the point of referral for PR, Digital, Trade Marketing, Training and Retail Teams;
- Tracking competition on beauty launches, qualitative and quantitative reports (monitoring of sales performance and market share evo) for HQ to provide the right picture of each launches;
- 360 Preparation of each National Sales Meeting (5 per year): materials and presentations of new products to internal and both Sellin and Sellout forces;
- Responsible of the Local budget;
- Management of 1 Operational Marketing Junior Manager.
Merchandising & E-Retail Specialist
LVMH P&C
03.2018 - 12.2019
- Responsible for both offline & online visibility of Givenchy&Kenzo.
- Merchandising: responsible for Opex & Capex budget; soft & permanent merchandising; coordination of new Point of Sales openings & restyling; forecast, allocation and monitoring of Merchandising Corporate materials.
- Management of In-Store materials and visuals; planograms updating & official guidelines sharing.
- E-Retail: E-Merchandising & E-Trade on authorized E-Retailer websites; evaluation of new website openings; creation of ad hoc digital materials; opening and management of Givenchybeauty.com/it. Sellout Analysis. Reporting to HQ. Translations.
Junior Product Manager Givenchy
LVMH P&C
03.2016 - 02.2018
- In charge with the management of Givenchy (fragrance, makeup and skincare): analysis and monitoring of market KPIs (sell-in/sell-out, market share, pricing, competitors and benchmarking). Budget management for local activities.
- Preparation of new launches for the italian market. Makeup merchandising for Traditional and Key Clients. E-Retail activations.
Trade Marketing Assistant
Puig Italy
10.2015 - 03.2016
- Trade marketing for Paco Rabanne, Prada and Valentino fragrances. Discussion and definition of promotional calendars with Key and Traditional Clients.
- Management of hostess and promoter in collaboration with agents, vendors and Clients. Development of promotional activities.
Sales Account
Vita Liberata Luxury skincare
04.2015 - 09.2015
- Merchandising, stock-level control, price positioning and sell-out. Selling in store. Training for Sephora staff throughout Italy. Trade and retail assistance. Digital marketing, social network and PR for Italy and Spain. Translations.
Education
MSc - Marketing Management
Bocconi University
Milan, Italy04.2015
Master of Science - Economics And Management
Universidade NOVA De Lisboa
Lisbon, Portugal05.2014
Master of Science - Economics And Management
New York University
New York, United States07.2013
Bachelor degree - Economics and Management for Art, Culture and Communication
Bocconi University
Milan, Italy10.2012
Bachelor of Science - Economics And Management
Universidad De Navarra
Pamplona, Spain12.2011
High School Diploma -
Dante Alighieri High School
Triest, Italy07.2009
LANGUAGES
Italian: native speaker.
English: fluent. Business English Certificate (BEC – C1).
Spanish: fluent. Diplomas de Español como Lengua Extranjera (DELE), intermediate level, result: 91/100.
German: basic knowledge.
Chinese: basic knowledge. Hanyu Shuiping Kaoshi (HSK), second level, result: 159/200.
ADDITIONAL INFORMATION
- South Beach Estates – Marketing Assistant – Miami, United States - Assistance in project management. Office management and liason with Italian and US estate agencies. Marketing activities on new media. Market research. Booking management of luxury apartments located in W Hotel South Beach, Icon South Beach, Hilton Bentley South Beach.
- Bocconi Graduate Team – University orientation service.
- University projects and Business games: Strategic Marketing plan with Piccolo Teatro di Milano; Channel Marketing project with Prenatal S.p.A; Market Research with Reoose.com; P&G Business Award-Oral-B product innovation; Colgate-Palmolive-Max White One brand revitalization; Disney-Monster University Business Award.
- Other activities and hobbies: Ballet, Contemporary and Modern Jazz dance, Tip tap, Musical, Latin dance, Theatre, Art, Fashion&Lifestyle. Gym.
Timeline
Senior Global Product Marketing Manager
KIKO Milano
10.2021 - Current
Product Marketing Manager Givenchy
LVMH P&C
01.2020 - 09.2021
Merchandising & E-Retail Specialist
LVMH P&C
03.2018 - 12.2019
Junior Product Manager Givenchy
LVMH P&C
03.2016 - 02.2018
Trade Marketing Assistant
Puig Italy
10.2015 - 03.2016
Sales Account
Vita Liberata Luxury skincare
04.2015 - 09.2015
Bachelor degree - Economics and Management for Art, Culture and Communication
Bocconi University
MSc - Marketing Management
Bocconi University
Master of Science - Economics And Management
Universidade NOVA De Lisboa
Master of Science - Economics And Management
New York University
Bachelor of Science - Economics And Management
Universidad De Navarra
High School Diploma -
Dante Alighieri High School