Chiara Sparacio

• Lead the brand’s strategy for growth, market expansion, and customer engagement in the women’s division.
• Build and nurture relationships with key customers, collaborators, and influencers to increase brand visibility and market share.
• Oversee the full business lifecycle from forecasting to post-market analysis, ensuring alignment with corporate goals.
• Spearhead marketing campaigns, influencer partnerships, and product launches to position the brand as a market leader.
• Support the refresh of the company structures and employees rules.
• Supporting the designer and the style team in the merchandising of the collection and development of it creating harmonic presentation.
• Strategy for prices and brand adjacencies.

• Directed the wholesale strategy, building strong relationships with high-profile international customers and managing global operations.
• Organized and executed seasonal buying for 9 flagship stores, ensuring product selection aligns with brand positioning.
• Led cross-department collaboration, including production, merchandising, and communications teams, to drive cohesive brand strategy.
• Drove profitability through innovative sales campaigns and pop-up events in key markets such as Paris, New York, and Hong Kong.
• Collaborated with product development teams to ensure alignment between customer needs and product offerings.
• Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
• Conducted research to develop detailed business plans for commercial opportunities and expansion.
• Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
• Developed annual budgets based on historical data analysis and projected growth objectives.
• Initiated cost-saving initiatives across various areas of operation without compromising quality or service levels.
• Evaluated competitor strategies in order to proactively adapt marketing tactics for continued success.

• Developed and executed brand-specific strategies that strengthened market presence and drove revenue growth.
• Led pop-up stores and capsule collaborations, creating exclusive experiences that resonated with the brand’s target audience.
• Managed relationships with key clients and helped position the brand in luxury retail spaces worldwide.
• Oversaw seasonal forecasting, budget management, and sales planning to maximize brand profitability.
• Managed 200 customers plus trunk shows in specific and strategic market (ex. China, HK, London).
• Leaded a team of 20 persons plus juniors.

• Organized all the post market activities (training, ST reports, customer visits

• Managed a portfolio of high-end fashion brands, including Cecilie Bahnsen, Rhude, and Nodaleto.
• Developed and implemented tailored business strategies for each brand, ensuring alignment with market demands and consumer trends.
• Drove sales growth through global partnerships and collaborations, managing a team of Account Executives and Area Managers.
• Optimized sales processes with the introduction of B2B software (Joor), which reduced communication time and improved sales efficiency by 50%.
• Led international showrooms and sales campaigns, boosting brand visibility in Milan, Paris, and New York.
• Mentored junior staff members by sharing insights on best practices, fostering professional growth within the organization.
• Identified strategic acquisition targets, contributing to company expansion efforts.
• Developed strategic initiatives based upon company objectives aimed at accelerating growth.
• Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
• Provided extensive leadership by effectively communicating strategic goals and plans.
• Expanded market reach through effective networking at industry events and tradeshows, establishing valuable connections.
• Conducted comprehensive market research to identify new opportunities for product expansion and innovation.
• Developed annual budgets based on historical data analysis and projected growth objectives.
• Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
• Improved customer satisfaction ratings by implementing training programs focused on enhancing communication skills within the sales team.
• Evaluated competitor strategies in order to proactively adapt marketing tactics for continued success.

• Managed commercial strategy for a portfolio of brands, increasing sales across APAC, UK, and online markets.
• Led brand positioning efforts, from product feedback to seasonal collection execution.
• Cultivated relationships with global key accounts and ensured the successful launch of exclusive products and events.
• Coordinated brand activities with marketing, press, and communications teams, ensuring a cohesive brand narrative.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
• Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
• Enhanced brand recognition by developing and executing targeted marketing campaigns.
• Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.

• Led the startup of 247showroom in Milan, Paris, and New York, establishing a strong global presence.
• Built a robust sales network and identified new business opportunities through market research and brand scouting.
• Developed marketing materials and strategies to promote the showroom’s diverse brand portfolio.

• Oversaw global sales campaigns for a boutique artisanal accessories label. I managed trade show presence, scouted new accounts, and established a network of loyal clients in Europe and Asia. A hands-on experience that deepened my knowledge of craftsmanship and niche luxury.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.