Chiara Anna Micale
Summary
International Marketing Executive with more than 15years experience in multi national companies and challenging environments. Skilled in creating and implementing marketing strategies, increasing brand awareness and developing customer-centric initiatives. Team builder and clear communicator with strong problem solving and planning skills.
Overview
17
17
years of professional experience
Work History
Head of Marketing
Vodafone
09.2022 - Current
- Marketing strategy development and execution on multiple channels, to increase company exposure, customer traffic and sales targets;
- New products launch, from ideation and market research to product analytics and go to market, driving cross functional teams (IT, Customer Operations, Finance, Brand and Sales);
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance;
- C Level management and team leadership.
Digital Growth Cluster Lead
Vodafone
01.2019 - 09.2022
- Create and develop an agile Growth team to drive BU Digital Transformation;
- Customer profiling, towards deep analytics and big data, to maximize sales, company profitability and customer loyalty;
- Campaign management both on digital and physical channels;
- Partnership development and PR, to ensure best collaborations with key players in the industry;
- C-level management and team leadership.
Head of Loyalty
Vodafone
01.2016 - 01.2019
- Launch of Vodafone Happy, the first fully digital loyalty program: app based, weekly customized rewards, top brands partnerships, 10 million customers reached in less than 1 year, best NPS.
Local Marketing & Sales Director
Vodafone
01.2014 - 01.2016
- Local Marketing and Sales strategy development in Centre Italy: customized products, pricing, events and communication to ensure local sales targets and regions' performances;
- Event organization and PR, institutional stakeholders’ management.
Senior Product Marketing Manager
Vodafone
09.2012 - 01.2014
- Product portfolio development, from strategy to pricing. Introduction of “Scegli tu” (You choose) disruptive concept, the first customized bundle in Telco industry.
Senior Consultant
Accenture Management Consulting Spa
11.2010 - 09.2012
- Senior Strategy Consultant for FMCG, Fashion & Luxury industries, in Italy and EMEA Region with focus on growth business planning, marketing and Retail;
- Main clients: Illy, Barilla, Ferrero, Chaloub (Dubai), Mudo (Turkey).
Strategy Consultant
Valdani, Vicari & Associati S.r.l
06.2008 - 01.2010
- Strategy Consultant, working in FMCG, Fashion and Retail with a focus on Business Growth, Marketing and Retail;
- Main clients: Malo, Rigamonti, La Gardenia .
Business Analyst
Camelot Private Equity
02.2007 - 06.2008
- Business development, market due diligence and business valuation:
- Main clients: Venchi, Carapelli Olio, Tanino Crisci.
Education
MBA - General Management
SDA Bocconi
2023
Master of Science - General Management
Bocconi University
2007
Bachelor of Science - Business Administration And Management
Bocconi University
2005
SCOA - The School of Coaching
2020
IE Business School
Madrid2019
Google
Online2017
Skills
- Multichannel Marketing Strategy
- Customer Growth and CRM
- Digital Transformation
- Data Analytics
- Internal and Cross-Functional Team Leadership
- Stakeholders' management
- Strong Time Management
Publications
“Growing in China: new export strategies" - Harvard Business Review
“Ethnic Marketing: the new challenge for retail" - Accenture/Unicredit
Languages
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Timeline
Head of Marketing
Vodafone
09.2022 - Current
Digital Growth Cluster Lead
Vodafone
01.2019 - 09.2022
Head of Loyalty
Vodafone
01.2016 - 01.2019
Local Marketing & Sales Director
Vodafone
01.2014 - 01.2016
Senior Product Marketing Manager
Vodafone
09.2012 - 01.2014
Senior Consultant
Accenture Management Consulting Spa
11.2010 - 09.2012
Strategy Consultant
Valdani, Vicari & Associati S.r.l
06.2008 - 01.2010
Business Analyst
Camelot Private Equity
02.2007 - 06.2008
MBA - General Management
SDA Bocconi
Master of Science - General Management
Bocconi University
Bachelor of Science - Business Administration And Management
Bocconi University
SCOA - The School of Coaching
IE Business School
Google
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