Claudia Baldi
Rome,RM
Summary
Dynamic sales and marketing professional with over 10 years experience in Medical Devices field, excelling in digital marketing and strategic planning. Successfully launched a product campaign that significantly increased market presence. Adept at leading teams and conducting market analysis to drive growth and enhance customer engagement. Fluent in Italian and advanced in English.
Overview
11
11
years of professional experience
Work History
Marketing Manager Grow Assignment
Johnson & Johnson Medical
11.2024 - Current
- Assisted in developing and executing marketing campaigns across digital platforms.
- Collaborated with cross-functional (Medical Affair, Professional Ed.) teams to ensure cohesive brand messaging.
- Supported market research initiatives to identify customer trends and preferences.
- Created engaging content for social media channels to boost audience engagement.
- Developed and executed a product launch campaign for intraocular lenses in the cataract treatment market
- Managed national product logistics in coordination with the supply chain team
Territory Manager
Johnson & Johnson Medical
01.2023 - Current
- Developed strong relationships with ophthalmologist clients to enhance customer satisfaction and loyalty.
- Executed territory plans to optimize sales performance and market penetration.
- Conducted market analysis to identify opportunities for growth within assigned territory.
- Collaborated with cross-functional teams to align marketing strategies with sales objectives.
- Keep predefined ASP
Sales Representative Team Leader
Abbott Srl
01.2019 - 12.2022
- Led team of one technical specialist, enhancing performance through training and mentorship.
- Sales responsibility of private and public accounts in Central and Southern Italy for Neuromodulation Division
- Analyzed market trends to identify growth opportunities and adjust sales strategies.
- Developed and implemented sales training programs to improve team knowledge and skills.
- Monitored sales metrics, ensuring targets were met consistently by all team members.
Sales Specialist
Abbott Srl
04.2016 - 12.2018
- Developed and implemented targeted sales strategies to enhance customer engagement and retention for Neuromodulation Division in central and Southern Italy
- Trained and mentored junior sales staff, fostering team collaboration and knowledge sharing.
Technical Field Engineer
Abbott Srl
04.2014 - 07.2016
- Operating room support for national KOLs in neurology,neurosurgery and anesthesia
Education
Master of Science - Master in "Management of Biomedical Products"
Luiss Business School
Rome01-2013
Bachelor of Science - Biomedical Engineering
Università Di Roma La Sapienza
Rome, Italy01-2012
Master of Business - Future Sales Leardership Development Program
Johnson & Johnson Medtech
Rome, Italy11-2025
Skills
- Leadership
- Strategic planning
- Digital marketing
- Social media marketing
- Staff management
- Market Analysis
- LANGUAGES
- Italian Native
- English Advanced
Timeline
Marketing Manager Grow Assignment
Johnson & Johnson Medical
11.2024 - Current
Territory Manager
Johnson & Johnson Medical
01.2023 - Current
Sales Representative Team Leader
Abbott Srl
01.2019 - 12.2022
Sales Specialist
Abbott Srl
04.2016 - 12.2018
Technical Field Engineer
Abbott Srl
04.2014 - 07.2016
Master of Science - Master in "Management of Biomedical Products"
Luiss Business School
Bachelor of Science - Biomedical Engineering
Università Di Roma La Sapienza
Master of Business - Future Sales Leardership Development Program
Johnson & Johnson Medtech
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