Cori Johnson

• Responsible for managing a book of 8+ clients in the Restaurant + Beverage industries
• Obtained over 70% YoY platform budget increases for three clients resulting in over 45% overall revenue growth.
• Builds client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
• Conducts external presentations and demonstrations on new product features to encourage feature adoption
• Works closely with product teams to provide client feedback on current products, alphas, and betas to enhance UX and overall functionality
• Identifies opportunities to cross or up-sell to clients in order to achieve quarterly goals and increase budget commitments
• Works cross-functionally with Measurement and Performance teams to create growth opportunities for clients
• Utilizes metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
• Achieves sales goals and service targets by cultivating and growing current customer relationships.

• Aided clients to achieve digital transformation and YoY growth by leveraging a wide array of LinkedIn solutions and support offerings.
• Implemented long-standing processes and optimizations that resulted in resulting in 54% increase in performance and a 37% increase in spend QoQ
• Provided subject-matter guidance for all LinkedIn Marketing features to help educate clients and internal teams on value and use-cases
• Identified key drivers of growth to increase conversion, expansion, retention and drive execution through iterative testing and learning
• Advised and educates clients on key marketing strategies to meet and exceed key performance goals including Acquisition (lead generation) Growth, Account-Based, E-mail and Brand marketing
• Acted as the key subject matter expert for all technical solutions and offerings by training and educating internal and external teams
• Used Tableau and Merlin to provide insights and data-driven recommendations for clients through client-facing presentations and Excel reports
• Managed the process of gaining customer feedback to obtain competitive and market insights that can shed light on key needs and inform new products.
• Collaborated cross-functionally with Sales, Technical Delivery, and Engineering teams to execute on and help create playbooks, data points, tools, and resources to main KPIs and drive performance

• Responsible for managing the relationship for a book of 14 clients across several different industries
• Assisted clients with strategic processes and provided with necessary tools to achieve success.
• Hosted daily status calls and weekly ad hoc meetings with clients to promote client satisfaction and keep all parties abreast of changing environment.
• Performed troubleshooting of software and hardware to resolve issues and escalated situations to technical department.
• Contributed to design and implementation of product updates and service transformations based on feedback from customers and frontline knowledge.
• Established strong relationships with key customers, resulting in increased customer loyalty.
• Collaborated with sales and product teams to address customer success objectives.
• Monitored metrics and developed actionable insights to improve efficiency and performance.

• Responsible for media budget allocation, strategy, execution, reporting and insights for all B2B, B2C, and eCommerce North America paid social campaigns.
• Led social eCommerce strategy and execution that created 42% YoY revenue growth and 396% traffic growth in our North America sectors.

Strategized and executed paid promotion campaigns through social, search, display, and programmatic networks across several industries.