Corrado Angelo Colombo
Barzanò,LC
Summary
Experienced and strongly results-oriented Business Leader with honest and hardworking nature, able to engage and manage complex organizations and processes.
Proven ability to build strong relationships with both clients and business audiences, always focused on new profitable opportunities.
Multi-tasking and resilient senior manager, with solid project management capabilities and strong attitude to teamwork.
Skilled Trainer of multi-functional teams in Leadership, Coaching, Sales Negotiation.
Overview
27
27
years of professional experience
Work History
Commercial Senior Vice President Europe
Artsana Group
Grandate, Italy
10.2022 - Current
- In charge of Commercial strategy for EU Countries and UK (420 M€ Revenues) for all brands (Chicco, Control, Recaro, Goovi, Fiocchi di Riso, Boppy) and categories (babycare, cosmetics, sexual well-being)
- Reviewed Go to Market strategy and reorganized key processes and teams to align way of working cross- subsidiaries, promoting team-building, pushing attitude to improve and ownership across organization.
- Increased company profitability, driving teams to change from top-line driven culture to more profit driven approach to commercial strategy, customer planning and execution.
- Employed strong project management skills to deliver complex objectives, using financial levers appropriately to grow business profitability.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Represented organisation at category associations relevant conferences, meetings and trade shows
- Contributed to CEO and company meetings to discuss overall company vision.
- Identified expansion opportunities into new customer groups, markets and industry developments.
Commercial Vice President South Europe and Amazon
Artsana Group
Como, CO
03.2019 - 09.2022
- Responsibility of Company portfolio and P&L for South Europe region and Europe Amazon business (320 M€ Sales)
- Definition and implementation Of Company portfolio strategy by brand and distribution channel in cooperation with Finance and Operations functions
- Managed and developed new processes and systems to take competitive advantage , leveraging complex organizations and teamwork
- Red-defined organizational structure to match evolving market needs
- Driven Pan-EU Amazon Account agenda, enhancing digital approach and e-commerce culture across multifunctional teams, creating tailored cross- countries organization
- Scouting new business opportunities and channels to boost profitable growth, leveraging full brand portfolio: Chicco, Recaro, Fiocchi di Riso, Goovi, Control.
Italy Retail and Export Sales Director
KraftHeinz Company
Segrate, Italy
11.2017 - 03.2019
- Development of babyfood business (brands: Plasmon, Nipiol, Cuore di Natura) and Sauces business (brands Heinz and Kraft), with full P&L responsibility for Italian and International Retailers (180 M€ Sales)
- In store execution and Category Management projects definition, negotiation and implementation.
- Annual joint business plan and commercial agreements strategy definition
- Improved profitability, developing pipeline using multiple sales channels and penetration strategies.
- Supervised, coached, and mentored complex organizations.
Italy Sales Director Chains, Foodservice, Export
Kraftheinz Company
Segrate, Italy
06.2016 - 10.2017
- Development of babyfood business and brands (strategy and execution) with full P&L responsibility in Chains customers across channels (GDO; Pharma Wholesalers, Social Foodservice and Export: 110M€ Sales)
- Italian and international retailers.
- Category Management projects definition, negotiation and execution.
- Annual joint business plan development and implementation with top customers
Italy Head Of Sales Pharma, Babystores, FS
KraftHeinz Company
Segrate, Italy
07.2015 - 05.2016
- Development of Babyfood and Neutraceutical business in Pharmacy and Babystore channel.
- Development and management of Food categories (Tomato Ketchup, Sauces and Condiments) and Babyfood business in Foodservice Channel (Ho.Re.Ca, Distributors, Wholesalers and C+C)
- Management of Export business for all categories in Company portfolio
- P&L responsibility.
- Route to Market definition and lead of Channel field Sales Force (Selection and Recruiting, Evaluation, Incentive plan, Training);.
- Channel strategy and commercial plan definition in synergy with Trade Marketing and Revenue Management
Slaes Manager Pharma, Babyshops and Foodservice
Heinz Italy
Milano, Italy
12.2013 - 06.2015
- Development of Babyfood and Neutraceutical business in Specialist Channel (Pharmacies and Baby Shops) and in Foodservice channel (Ho.Re.Ca, Hospitals, Catereres ).
- P&L responsibility.
- Lead of Channel field Sales Force (Selection and Recruiting, Evaluation, Incentive plan, Training);.
- Channel strategy and commercial plan definition in synergy with Trade Marketing and Revenue Management
- Organization and Team management: National Account Managers, Area Managers, Key Account Managers and agents
- Pharmacy and Babystores Sales Execution Program definition and launch
Pharma & Babyshops Sales Manager
Heinz Italy
Milan, Italy
05.2011 - 11.2013
- Management and development of Specialist Channel business
- Definition of strategies by channel/cluster and by category/brand (commercial policy, innovation distribution);.
- Lead of Channel field Sales Force (Selection and Recruiting, Evaluation, Incentive plan, Training);.
- Heinz cross-functional Trainer (Leadership, Communication, Negotiation…)
InStore Marketing Manager & Sales Training Manager
Heinz Italy
Milan, Italy
05.2008 - 04.2011
- Sell-out organization (management of marketing mix, planning and order entry in stores - covering 1050 points of sale: 52% of weighted distribution Hyper+Super);.
- Definition of in-store execution strategies for both commercial policies and innovation plans in synergy with Trade Marketing and Sales Managers (Chains and Buying Groups) and support to Retail team in defining Top Customers strategies;.
- Lead of Field Sales Force organization (Selection, Training, Evaluation, Incentive Plan);.
- Coordination and definition of whole Sales Organization Training and Heinz Global Sales Academy point of reference for Italy;
- Sales Academy Senior Trainer for “Leadership and personal effectiveness”, “Effective negotiation” and “Oral and written effective communication” courses.
Sales Team Leader
Heinz Italy
Milan, Italy
11.2006 - 04.2008
- Development and management of Business Plan on Coop Italia and Il Gigante (€ 37 M€ Sales).
- Definition of tailored category development plan for customers;.
- Management of annual commercial agreement
- Development and management of a dedicated inter-functional Team (Sales, Customer Service, logistics, finance) for Coop Italia/Centrale Italiana;
Trade Category Manager
Heinz Italy
Milan, Italy
04.2004 - 10.2006
- Definition of commercial strategies and implementation plans to meet sales targets for Strained and Milks categories (about € 250 million/year), cross-channels
- Analysis and development of Category Management Plans on Top Retailers.
- Sales and Volumes forecast, list price and Trade Margin definition.
- Promo budget and Trade investment planning and control
Chains National Account Manager
Plasmon Dietetici Alimentari
Milan, Italy
04.2003 - 03.2004
- Accountable for Esselunga, Pam Group, Bennet, Rewe;.
- Definition and implementation of customers plans and one-to-one Category Management Plans;.
- Accountable for negotiating annual commercial agreements for Intermedia90, ESD, Rewe;.
- Coordination of field sales people - direct sellers, agents and merchandisers, in vertical coverage.
Buying Groups National Account Manager
Plasmon Dietetici Alimentari s.r.l
Milan, Italy
11.2001 - 03.2003
- Accountable for some customers of Buying Groups channel: Pam Group, Bennet, Metro;.
- In charge of negotiation of annual commercial agreements for Mecades and Intermedia90.
- Deployment of strategies and company policies to Sintesi and Selex;
Senior National Account Manager
Agnesi 1821 s.p.a, Colussi Group
Milan, Italy
01.1999 - 10.2001
- Accountable for main centralised customers of organised distribution: Esselunga, Carrefour Group, Auchan Group, Standa;.
- In charge of negotiation of commercial agreements for main groups: Carrefour, ESD, Standa, Intemedia90, Mecades.
- Coordination of Field Key Accounts for implementation of commercial agreements by local members of groups.
Key Account Manager
Agnesi s.p.a
Milan, Italy
11.1997 - 12.1998
- Hypermarkets and Nielsen 1 Distribution Centres
- Accountable for turnover, assortment and promo targets
- Main customers: Coop and Ipercoop;.
- Negotiation of local agreements, co-marketing and in-store animation activities
- Active merchandising activity in main store: GS, Sma, Coop, Esselunga, Pam.
Education
Business Administration Degree - Marketing
Univesità Commerciale "Luigi Bocconi"
Milan03.1997
High School Leaving Qualification - Scientific
Liceo Scientifico "M. G. Agnesi"
Merate, Provincia di Lecco06.1990
Skills
- Business development and strategy setting
- External/Market focus
- Project management
- Customer relationship management
- Staff training and development
- Team building and engagement
- Cross-functional communication and teamwork
Authorization
I HEREBY AUTHORISE THE USE OF MY PERSONAL DATA IN COMPLIANCE WITH LEGISLATIVE DECREE 196/03.
Timeline
Commercial Senior Vice President Europe
Artsana Group
10.2022 - Current
Commercial Vice President South Europe and Amazon
Artsana Group
03.2019 - 09.2022
Italy Retail and Export Sales Director
KraftHeinz Company
11.2017 - 03.2019
Italy Sales Director Chains, Foodservice, Export
Kraftheinz Company
06.2016 - 10.2017
Italy Head Of Sales Pharma, Babystores, FS
KraftHeinz Company
07.2015 - 05.2016
Slaes Manager Pharma, Babyshops and Foodservice
Heinz Italy
12.2013 - 06.2015
Pharma & Babyshops Sales Manager
Heinz Italy
05.2011 - 11.2013
InStore Marketing Manager & Sales Training Manager
Heinz Italy
05.2008 - 04.2011
Sales Team Leader
Heinz Italy
11.2006 - 04.2008
Trade Category Manager
Heinz Italy
04.2004 - 10.2006
Chains National Account Manager
Plasmon Dietetici Alimentari
04.2003 - 03.2004
Buying Groups National Account Manager
Plasmon Dietetici Alimentari s.r.l
11.2001 - 03.2003
Senior National Account Manager
Agnesi 1821 s.p.a, Colussi Group
01.1999 - 10.2001
Key Account Manager
Agnesi s.p.a
11.1997 - 12.1998
Business Administration Degree - Marketing
Univesità Commerciale "Luigi Bocconi"
High School Leaving Qualification - Scientific
Liceo Scientifico "M. G. Agnesi"
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