Cristina Motta
Caponago
Summary
Extroversion, Intuition, Feeling and Perception;
Results-oriented and collaborative professional bringing expertise in brand management. Team builder and clear communicator with strong problem solving.
Overview
28
28
years of professional experience
Work History
Group Brands Lead - Pain & Cardio RX
Dompé Farmaceutici S.p.A.
07.2023 - Current
- In coordination with the Head of Marketing and regarding the brands managed at a national and international level, ensures the achievement of the business objectives of the BU Primary & Specialty Care, through the definition and implementation of appropriate marketing strategies and plans consistent with the priorities of the therapeutic areas in accordance with ethical standards, professional ethics, and laws.
- Develop a medium-term strategic plan for the development of the franchise and the enhancement of the brand equity & architecture of the area of expertise by evaluating the positioning, the claims, the reference targets, the needs and the main communication channels;
- Defines the marketing plan and communication models for Canvass (RX, Pharmacy) by interacting with the Sales Department (Rx Channel and Pharmacies, Trade & Go to Market, CEL and with the Medical Affairs Department;
- Develops and manages the communication plan (positioning, claim) and materials both nationally and internationally, relating to the brands under its responsibility, guaranteeing the coherence of brand communication based on the guidelines and the plan approved by the Head of the Department;
- Ensures market analysis and development of trends and competitiveness of entrusted brands by verifying the collection and interpretation of market insights and proposing actions also through the study and understanding of consumer needs and their spending habits;
- Proposes the marketing plans to the Affiliates/External Partners, relating to the brands managed, and supervises their implementation in collaboration with the departments the Commercial Excellence and International Sales Department in accordance with the defined strategy;
- Creates and maintains a positive interaction with Opinion Leaders and reference scientific associations, in compliance with ethical standards, professional ethics and legal regulations;
- Supports the Field Force during Area/Canvass (RX, Pharmacy) meetings in order to ensure effective communication of brand strategies and marketing activities related to the promotion of managed brands;
- Manages and supervises the BM or JBM team by guiding it through a continuous coordination activity towards the corporate objective and the managed area;
Senior Brand Manager Gastro & Paediatric
Dompé Farmaceutici S.P.A
03.2019 - 06.2023
- Contributing to product development through strategies and planning towards the doctor, the patient and the pharmacist.
- Evaluated and adjusted marketing strategies based on evolving market conditions, ensuring brand remained relevant and competitive in the industry.
Product Manager Gastroenterology
Dompé Primary
01.2017 - 02.2019
Product Manager
Bracco S.p.a.
01.2000 - 12.2016
- Gastroenterological, Neurological, Cardiovascular & Paediatric areas
Drug Dependence Researcher
Glaxo Wellcome (ora Aptuit / GSK)
06.1996 - 12.1999
Education
Bachelor of Science - Pharmaceutical Chemistry And Technology
University of Milan
Milan, Italy03.1996
Corso di Comunicazione “Tecniche di comunicazione in pubblico per effettuare comunicazioni efficaci” -
CONFORM Innovazione
Corso Antincendio Rischio medio -
Digital Marketing Masterclass -
Talent Garden
Creatività e Innovazione -
Coaching Rock
Maturità scientifica -
Liceo “A. Banfi”
06.1989
Augmented Marketing Camp -
SDA Bocconi
Skills
- Excellent aptitude for coordinating and participating in activities involving different company teams
- Problem solving ability
- Flexibility demonstrated in the Bracco-Dompé transition
- Strong goal-oriented drive
Languages
English
Intermediate (B1)
French
Intermediate (B1)
Qualifications
Contract CHIMICO FARMACEUTICO
Level QUADRO A/1
Base salary 66.000,00€
MBO 20% RAL
Company car, Company mobile phone with possibility of personal use, Faschim fund registration, One Care health insurance supplementary to Faschim
Consent
I authorise the processing of the personal data contained in my CV in accordance with Article 13 of EU Regulation 679/2016
Personal Information
Date of Birth: 04/03/70
Timeline
Group Brands Lead - Pain & Cardio RX
Dompé Farmaceutici S.p.A.
07.2023 - Current
Senior Brand Manager Gastro & Paediatric
Dompé Farmaceutici S.P.A
03.2019 - 06.2023
Product Manager Gastroenterology
Dompé Primary
01.2017 - 02.2019
Product Manager
Bracco S.p.a.
01.2000 - 12.2016
Drug Dependence Researcher
Glaxo Wellcome (ora Aptuit / GSK)
06.1996 - 12.1999
Bachelor of Science - Pharmaceutical Chemistry And Technology
University of Milan
Corso di Comunicazione “Tecniche di comunicazione in pubblico per effettuare comunicazioni efficaci” -
CONFORM Innovazione
Corso Antincendio Rischio medio -
Digital Marketing Masterclass -
Talent Garden
Creatività e Innovazione -
Coaching Rock
Maturità scientifica -
Liceo “A. Banfi”
Augmented Marketing Camp -
SDA Bocconi
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