Daisy Moon
London
Summary
A confident, proactive and dependable copywriter with three years of digital marketing experience. Passionate about creating content for a diverse range of B2B and B2C clients, helping brands to define their messaging and capture the right kind of attention. Whether curating content strategies, shaping tone of voice guidelines or developing engaging copy for different platforms, I like to apply ‘bigger picture' thinking to drive measurable value.
Overview
12
12
years of professional experience
Work History
Senior Copywriter
Hyped Marketing
06.2021 - 05.2024
- Promoted from junior to mid-weight to senior copywriter in less than three years.
- Created and edited high-quality digital marketing content for specific audiences and platforms, ensuring consistent attention to detail.
- Improved SEO performance, CTRs and lead conversions across platforms through continual review of keywords and best practices.
- Collaborated directly with clients and account managers to take briefs, develop project proposals and understand marketing goals.
- Supervised junior copywriters — leading 1–1s, providing regular feedback and measuring progress against annual goals.
- Helped manage creative studio workflows through Trello to meet tight deadlines in a fast-paced environment.
- Supported wider team as ‘Hyped Well-Being Champion' — implementing employee-focused initiatives to enhance company culture.
- Awarded ‘Hyped Hero of the Year 2023' by popular vote.
Editor
NewGrad
01.2020 - 06.2021
- Collaborated with writers and editors to create social media and website resources on a voluntary basis.
- Worked with a small team to pitch and manage relevant brand partnership opportunities.
- Helped grow NewGrad's Instagram page to 10,000 followers over lockdown.
Assistant Manager
Tanhouse Farm Shop
09.2012 - 06.2021
- Led front-of-house team — serving 100s of customers per day whilst maintaining excellent quality standards and training personnel.
- Assisted with administrative tasks, such as ordering stock and recording end-of-day takings.
- Nurtured positive, professional relationships with new and regular customers to increase sales.
Education
Bachelor of Arts - English
University of Southampton
01.2020
Skills
- Copywriting (blogs, social media, PR, websites, whitepapers, etc)
- Editing and proofreading
- Desk research
- Content strategy
- Customer service
- SEO optimisation
- People management
- Collaboration and communication
- Organisation and time management
- WordPress, Dotdigital, Trello, Mailchimp, Microsoft 365
Hobbies and Interests
- Socialising and connecting with new people.
- Fitness, including Pilates and weight training.
- Reading and creative writing.
- Mental health, participating in various advocacy projects — including running an Instagram page and blog throughout the pandemic to support fellow graduates.
Timeline
Senior Copywriter
Hyped Marketing
06.2021 - 05.2024
Editor
NewGrad
01.2020 - 06.2021
Assistant Manager
Tanhouse Farm Shop
09.2012 - 06.2021
Bachelor of Arts - English
University of Southampton
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