Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Dalia Grasso

Dalia Grasso

Acireale,CT

Summary

SEO Lead with 8+ years of international experience, specializing in On-Page SEO, Technical Audits, and Team Coordination. With over 8 years in digital environments—including 3 years in the UK—I develop data-driven SEO strategies for corporate and e-commerce websites that combine content optimization with performance insights. I am skilled in leading cross-functional teams and conducting technical audits, always focused on aligning SEO efforts with user intent and business goals. Fluent in English and Spanish. A detailed overview of my key achievements is available upon request during the interview process.

Overview

8
8
years of professional experience

Work History

Freelance SEO/SEM Specialist

Betsson Group - Nucleus Srl - Wordbank UK
11.2020 - Current
  • SEO-optimised approximately 30-40 news articles a day (for Corriere.it), monitored SERPs, top stories, and live events such as Sanremo and general elections.
  • Monitored industry trends and competitors to shape SEM tactics.
  • Improved website content and images for higher search rankings.
  • Occasionally supported technical SEO audits, finding enhancements for e-commerce and corporate sites.
  • Led editorial content plans from competitor analysis and SEO strategy insights
  • Managed PPC campaigns across various platforms with a focus on budget adherence.

SEO Lead for MyPerfectCV (Italy)

Bold (US)
07.2023 - 05.2025
  • Daily collaboration with SEO, Analytics, Product, PR, Design, and DEV teams.
  • Conducted audits to identify SEO opportunities and issues.
  • Planned roadmaps while creating editorial calendars.
  • Monitored KPIs using Sisense and MicroStrategy, discovering content gaps that raised new visits by 45% and CVR by over 10% within 16 months.
  • Coordinated the Italian team while managing ticket creation via Jira for UAT.
  • Executed A/B tests with Product and Analytics teams, resulting in CVR uplift of up to 13% in high-traffic areas.
  • Conducted interviews for recruiting SEO and content roles.

Digital Marketing Specialist

Kamaleontica
05.2019 - 12.2020
  • Developed and executed comprehensive digital marketing strategies to enhance brand visibility
  • Reviewed digital analytics, leveraging insights to refine marketing performance.
  • Partnered with teams to produce cohesive marketing materials supporting brand goals.
  • Designed visual content for social media, newsletters, blogs, and various digital communications.
  • Conducted SEO audits alongside optimising website structure for better navigation.
  • Applied SEO techniques to enhance website content, boosting organic traffic and search rankings.
  • Crafted targeted SEO content for industries such as healthcare and education.
  • Created Pay-Per-Click campaigns to drive targeted traffic to the client websites.

Digital Marketing Executive

Bluesky Interactive
09.2017 - 10.2018
  • Managed Google Ads campaigns for a portfolio of 10 diverse clients in the automotive industry.
  • Conducted SEO audits and optimised on-page elements for a portfolio of 3 clients.
  • Delivered monthly reports.
  • Provided updates to the team and SEO Leader through meetings and reports.
  • Utilised Google Analytics and Google Ads to monitor content performance and identify improvement opportunities.

Education

Certificate of Completion - The Ultimate ChatGPT For SEO Course 2025: Rank #1

Udemy
Online
05-2025

Certificate of Completion - Get traffic from Chat GPT & Other AI

Udemy
Online
05.2025

Diploma in Digital Marketing Level 4 -

Home Learning College
London
10.2017

Master in Business Communication And Languages -

University Carbo Bo
Urbino, Italy
02.2016

Bachelor's Degree in Foreign Languages -

University of Catania
Catania, Italy
07.2012

Skills

Soft Skills:

  • Teamwork and collaboration
  • Friendly, positive attitude
  • Leadership and team coordination
  • Goal-oriented planning and execution

Technical Skills:

  • SEO Tools:
    SEMrush, Ahrefs, RankRanger, SEOZoom, MOZ, Screaming Frog
  • SEM & Analytics:
    Google Ads, Google Search Console, Google Analytics, Sisense, MicroStrategy
  • Platforms & Software:
    Microsoft Office Suite, JIRA, WordPress

Languages

English: Advanced (C1)
Spanish: Advanced (C1)
Italian: Bilingual or Proficient (C2)

Timeline

SEO Lead for MyPerfectCV (Italy)

Bold (US)
07.2023 - 05.2025

Freelance SEO/SEM Specialist

Betsson Group - Nucleus Srl - Wordbank UK
11.2020 - Current

Digital Marketing Specialist

Kamaleontica
05.2019 - 12.2020

Digital Marketing Executive

Bluesky Interactive
09.2017 - 10.2018

Certificate of Completion - The Ultimate ChatGPT For SEO Course 2025: Rank #1

Udemy

Certificate of Completion - Get traffic from Chat GPT & Other AI

Udemy

Diploma in Digital Marketing Level 4 -

Home Learning College

Master in Business Communication And Languages -

University Carbo Bo

Bachelor's Degree in Foreign Languages -

University of Catania

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Dalia Grasso