Summary
Overview
Work History
Education
Skills
Certification
Personal Interests
Timeline
Generic
Daniela Bianca Balan

Daniela Bianca Balan

Economist

Summary

Expert in Payments, Digital & Corporate products with over 15 years of experience in the Cash Management

Collaborative leader with instrumental contribution in complex product enhancements in multi-country & multi-cultural settings

Executive skill set:

  • Cross-functional, cross-country team management
  • Strategic planning & development
  • Project Management
  • Analytical thinking & problem solving

Overview

18
18
years of professional experience
8
8
years of post-secondary education
7
7
Certifications
10
10

Regional Projects Coordinated

Work History

Regional Product Development Director - CE&EE

UniCredit S.p.A.
Milan
09.2020 - Current
  • Initiate, lead and deliver regional Central and East European (CE&EE) product development initiatives in the area of Corporate Payments & Reporting and Corporate customer channels & digital solutions;
  • Engage and coordinate Cash Management business function within cross-functional large scale product development and regulatory projects impacting CE&EE region;
  • Propose and manage the strategic outlook for the CE&EE region in terms of yearly and multi-year product roadmap;
  • Provide specialized knowhow & advisory to global structures & projects in terms of project business value, structure, deliverables, costs, organization and assure country buy-ins & project approval and support; Build, review, achieve agreement and submit business requirements representative of Cash Management area;
  • Communicate effectively with project stakeholders - CEE & Global competence lines: Digital offices, Operational functions, Legal, Compliance, IT Security, IT providers (internal or external);
  • Facilitate best practice sharing & trainings within the CE&EE Cash Management Community

Regional Product Development Coordinator - CE&EE

UniCredit S.p.A. Zweigniederlassung Wien
Vienna
03.2017 - 08.2020

Senior Cash Management Product Manager

UniCredit S.A.
Bucharest
05.2013 - 02.2020

Research, design, development, implementation and maintenance of Cash Management International products (Payments, SWIFT connectivity, International Customer Channels, Electronic Corporate reporting)

• Define and implement products and processes – prepare product specifications, business case, set-up procedures, arrange for legal framework such as contracts and terms and conditions, appropriate booking, appropriate reporting;

• Project lead and management for various product implementation streams;

• Coordinate, engage and support cross-division bank projects or deals with high impact on corporate products and clients;

• Identify, set-up and monitor appropriate distribution channels for products and services;

• Assure product and process quality including product reporting and product cost/revenue allocation;

• Define standard pricing, pricing policies, approval competence rules

• Communicate, train and provide support to the sales teams and clients (written materials or in person)

Cash Management Product Manager

UniCredit S.A.
Bucharest
07.2010 - 04.2013

Senior Financial – Accounting Referent

UniCredit Business Partner Italia S.C.P.A.
Bucharest
01.2010 - 07.2010
  • Monitor operational activities of the payments processing office
  • Assure business continuity by maintaining the ability to intervene and operate as the disaster recovery office
  • Provide advice and knowhow to the payments processing office
  • Instrumental contribution to regulatory projects implementation by assuring proper analysis and execution of the testing activities & support in alignment with business requirements and and testing

Financial – Accounting Referent

UniCredit Business Partner
Bucharest
09.2007 - 12.2009
  • Process and verify domestic and foreign payment instruments – credit transfers, cheques, promissory notes
  • Propose and describe operational excellence changes
  • Support and advise business teams on appropriate implementation methods and operational impact of regulatory requirements (eg. PSD) on specific banking products and processes

Education

Master Studies - International Risk Management

Academy of Economic Studies
Bucharest
10.2008 - 06.2010

Bachelor of Arts - International Business And Economics

Academy of Economic Studies
Bucharest
10.2005 - 06.2008

High School Diploma -

National College “Gheorghe Vranceanu”
Bacau
09.2001 - 06.2005

Skills

    Research and design activities

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Certification

PRINCE2® Foundation Certificate in Project Management

Personal Interests

Photography, Hiking, Cycling, Neuroscience & Psychology

Timeline

PRINCE2® Foundation Certificate in Project Management

12-2020

Regional Product Development Director - CE&EE

UniCredit S.p.A.
09.2020 - Current

Digital Transformation - BCG &University of Virginia

06-2019

Digital Product Management: Modern Fundamentals - University of Virginia

06-2019

Regional Product Development Coordinator - CE&EE

UniCredit S.p.A. Zweigniederlassung Wien
03.2017 - 08.2020

The Basics of SEPA - Romanian Bank Association

06-2016

ISO 20022 messages for SEPA - SWIFT

06-2014

Senior Cash Management Product Manager

UniCredit S.A.
05.2013 - 02.2020

Cash Management Product Manager

UniCredit S.A.
07.2010 - 04.2013

Payments & cash mgt - using FIN messages

06-2010

Senior Financial – Accounting Referent

UniCredit Business Partner Italia S.C.P.A.
01.2010 - 07.2010

Master Studies - International Risk Management

Academy of Economic Studies
10.2008 - 06.2010

Financial – Accounting Referent

UniCredit Business Partner
09.2007 - 12.2009

Bachelor of Arts - International Business And Economics

Academy of Economic Studies
10.2005 - 06.2008

Cambridge Advanced English Certificate (CAE) - University of Cambridge

06-2004

High School Diploma -

National College “Gheorghe Vranceanu”
09.2001 - 06.2005
Daniela Bianca BalanEconomist